Tech

Pro-Trump super PAC’s Ted Cruz attack ad—by the numbers

We will have so many numbers, you’ll get bored with numbers.

Photo of Aaron Sankin

Aaron Sankin

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With less than a week to go before the 2016 Wisconsin presidential primary, Sen. Ted Cruz (R – Wis.) holds a 10-point lead in the polls over rival Donald Trump.

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As the GOP establishment circles the wagons in an attempt to stop Trump from becoming the party’s nominee, into the fray steps Great America PAC, a super PAC supporting Trump’s candidacy, with a TV ad bolstering Trump while slamming Cruz as being soft on immigration—both from Latin America and Syria’s bloody civil war.

https://www.youtube.com/watch?v=pzkw2tDIcLQ

Let’s break the ad down by the numbers:

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Trump’s net favorability rating, which is probably responsible for the woman in the video receiving “some grief” when she tells people she’s voting for Trump: -33

Blue cereal bowls in front of male child: 1

Pink cereal bowls in front of female child: 1

Pink cereal bowls in front of male child: 0

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Blue cereal bowls in front of female child: 0

Traditional gender roles affirmed: 2

Number of gay people Trump, in 2015, believes should be able to get married: 0

Number of congratulations Trump, in 2005, gave to Elton John on occasion of the singer’s marriage to long-time partner David Furnish: 1

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Number of Syrian refugees Cruz, the son of a Cuban refugee, wanted to let into the U.S prior to the Paris attacks: >0

Number of Syrian refugees Cruz, the son of a Cuban refugee, wanted to let into the U.S. after the Paris attacks: Just the Christians.

Number of Syrian refugees who have settled in the U.S. in the past six months: 1,200

Total number of Syrian refugees displaced by the country’s ongoing civil war: 4.8 million

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Number of times anti-Trump outside groups, including super PACs, aired ads on broadcast TV prior to the primaries in Iowa, New Hampshire, Nevada, South Carolina, Colorado, North Carolina, Virginia , Ohio, and Florida: 4,998 (As tallied by the Political TV Ad Archive.)

Number of times pro-Trump outside groups, including super PACs, aired ads on broadcast TV in those same markets: 0

Amount Great America PAC has pledged to spend to support Trump: $1 million

Amount Great America PAC raised between Jan. 1 and Feb. 29, according to FEC filings: $73,752.59

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Amount of money Great America PAC spent over that same time period, according to FEC filings: $49,659.63

Apple laptops in video: 1

Percent of Apple products Trump suggested boycotting when the company fought FBI demands to help law enforcement officials compromise the security of the San Bernardino shooter’s iPhone: 100

Value to advertisers of a user of an Android mobile device, relative to a user of an Apple mobile device, due to Apple users’ tendency to be richer and spend more money: 1/4

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So this ad implies that Trump’s business success, as indicated by his personal wealth, is a more important part of his candidacy than his declarations to keep Americans safe from terrorists: +1

Number of times in the video it momentarily seems like the woman had named her children “Paris” and “San Bernardino”: 1

Americas in need of being made great again: ~1

Photo via Matt Johnson/Flickr (CC BY 2.0) | Remix by Max Fleishman 

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