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Photo via AlesiaKan/Shutterstock (Licensed)
The app isn’t dying, it’s evolving.
Don’t worry, Gen Z, Snapchat isn’t going anywhere.
Rumors of the ephemeral messaging app’s demise sent shockwaves through social media after a prank article went viral.
The piece, published by Channel45News.com, a self-labeled “fake news site,” claimed Snapchat would shut down by Nov. 14. A widespread Snapchat outage that hit shortly after the hoax published didn’t help matters.
The (almost) believable passage reads a bit like a press release.
“The CEO Evan Spiegel of the very popular app Snapchat has released that Snapchat will be removed from all app stores by November 14,2017. According to Fox News Media Evan has decided to make this decision due to copyright and legal issues with Facebook, Instagram, and Musical.ly. By the date November 14,2017 all Snapchat apps with be removed from all devices and all app stores. DISCLAIMER all data and media associated with the app will also be deleted within the app.”
Can anyone tell me if Snapchat is actually getting shut down or is it just fake?
— Elias Pribbenow (@ejpribbenow) November 6, 2017
The fake news spread like wildfire on social media, prompting the official Twitter support page to debunk the rumor in one extremely concise tweet.
— Snapchat Support (@snapchatsupport) November 7, 2017
It even forced Snap CEO Evan Spiegel out of his Twitter hibernation to assure users that the app is here to stay.
— Evan Spiegel (@evanspiegel) November 6, 2017
Snapchat may have posted one of its worst quarterly earnings report in recent history, but it’s far from throwing in the towel. Spiegel announced a major redesign of the popular social app to attract older users. The app is expected to be overhauled on Dec. 4.
Phillip Tracy is a former technology staff writer at the Daily Dot. He's an expert on smartphones, social media trends, and gadgets. He previously reported on IoT and telecom for RCR Wireless News and contributed to NewBay Media magazine. He now writes for Laptop magazine.