- Spotify will soon let you block R. Kelly Monday 6:01 PM
- New Click to Pray app lets you pray with Pope Francis Monday 5:30 PM
- Social media influencer known for hiking in bikinis dead at 36 Monday 4:54 PM
- Trump posts altered pics on social media to make fingers look longer, report Monday 3:20 PM
- Twitch user banned after telling woman to ‘kill yourself’ during stream Monday 3:06 PM
- Facebook introduces ‘Community Actions’ tool to petition the government Monday 2:04 PM
- Sarah Sanders, NRA deliver truly misguided MLK tributes today Monday 12:58 PM
- MAGA teen who confronted Native elder says he ‘respects all races’ Monday 12:57 PM
- Popular YouTube channel in danger of disappearing because of copyright claims Monday 12:24 PM
- The Krassensteins’ Reddit AMA gets trolled off the internet Monday 12:08 PM
- No, Trump didn’t break open the Pizzagate scandal in 2011 Monday 11:23 AM
- Producer of anti-abortion film says Facebook refuses to run his ads Monday 10:58 AM
- Ja Rule thinks he was also a victim of Fyre Fest Monday 10:21 AM
- YouTube beef between RiceGum and H3H3 gets ugly—and personal Monday 10:02 AM
- ‘Fox & Friends’ accidentally airs obituary graphic for Ruth Bader Ginsburg Monday 9:40 AM
Photo via Ink Drop/Shutterstock (Licensed)
The reported release date is Dec. 4.
Snapchat is getting a major redesign next month in a bid to attract users over the age of 34.
CEO Evan Spiegel said in a conference call on Tuesday that the app will be overhauled in December to make it “easier to use.” He also said the changes will focus on story playback and original shows.
“One thing we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback,” Spiegel said.
Snapchat is still expected to open to the camera screen post-redesign, but will include a Facebook-style feed that would replace the Stories and direct messages tab. The right tab, where DMs are now, will reportedly be replaced by third-party content like sports, concerts, and events, and content from Snapchat’s 70 media partners. It will also include celebrity stories. Each user will be shown a unique feed custom made by machine learning algorithms.
Snapchat’s growth has stagnated over the last few months and its stock plummeted after it announced a $40 million loss on unsold Spectacles. While it fails to meet Wall Street’s predictions, its main competitor, Instagram, is still booming.
With a simplified interface, Snapchat believes it can expand its reach to audiences outside of its user base of 13- to 34-year-olds while convincing those who were turned off by its complexity to give it another try. However, Spiegel admits the redesign could hurt the business in the short-term.
It’s not clear when the new look will roll out, but the estimated launch date is Dec. 4, according to Business Insider. Spiegel said the new design would be tested internally and with outside users before receiving a wide release.
Phillip Tracy is a former technology staff writer at the Daily Dot. He's an expert on smartphones, social media trends, and gadgets. He previously reported on IoT and telecom for RCR Wireless News and contributed to NewBay Media magazine. He now writes for Laptop magazine.