ISIS declares war on Nike

'Nike' is dangerously close to Arabic words describing sex.

 

Patrick Howell O'Neill

Tech

Published Apr 24, 2015   Updated May 28, 2021, 11:54 pm CDT

The Islamic State has banned Nike, the multibillion dollar American clothing company, because the word sounds similar to Arabic words describing sexual intercourse, according to multiple reports.

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Nike, which takes its name from the ancient Greek god of victory, has its own sexual undertones in English in its famous slogan: “Just Do It.” 

The brand’s worldwide success means it can be found all around world, even on the forehead of Islamic State commanders.

Russia Today/YouTube

The ban inspired debate among Islamic State supporters online, some of whom compared the wearing of Nike to the wearing of a cross. 

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H/T Complex | Illustration via Nike/WallpaperCave

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*First Published: Apr 24, 2015, 5:52 pm CDT