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Tinder’s apocalyptic video game known as Swipe Night has proven to be wildly successful.
Launched on the first Sunday of October, the game, which puts users in a first-person perspective, began by placing players at a party before asking them to make important decisions as a comet hurls towards the earth.
Available to Tinder users in the U.S. every Sunday in October from 6pm to midnight local time, the game not only offers dating app enthusiasts a quick escape but also helps pair them with others who made similar decisions.
Those who participated have been seen flooding social media after each Sunday game to share their experience, drawing even more attention to Tinder’s unique feature.
YES I’m a gamer I play swipe night on tinder every sunday— griffin (@abbasolutelyy) October 21, 2019
This tinder swipe night Lowkey dope— AK (@AlienKidd3) October 20, 2019
Not gonna lie that tinder Sunday swipe night was kinda lit— Shaun Edley (@edley_shaun) October 21, 2019
So hyped for Swipe Night tonight pic.twitter.com/EwYEHXw9UP— thom (@t_ryvers) October 20, 2019
ANOTHER SUNDAY , ANOTHER ROUND OF SWIPE NIGHT ON TINDER— carli misses the jonas brothers (@zaneswittek) October 20, 2019
As Swipe Night approaches its last interactive episode this Sunday, Tinder has revealed that the game has created a significant uptick in interactions among users.
Speaking with CNN Business, a Tinder spokesperson said that total matches on the app rose 26% higher than a normal Sunday night. The game was also supposed to provide users with an icebreaker and it appears to have worked, with messages between users increasing 12% as well.
Given the popularity of the game, Tinder now plans to roll out the experience internationally in February 2020.
Tinder CEO Elie Seidman says the game is just the latest way for internet users to meet and interact online.
“The world has become this world of visual content for better or for worse,” Seidman said. “We’re on our phones a lot, consuming things on Instagram, YouTube, streaming that’s available 24/7. Content has become this language of our shared experience, and it’s a natural thing to bond over.”
Aimed specifically at Gen Z users, Tinder hired Karena Evans, known for her work on hip-hop artist Drake’s music videos, to direct the project.
Tinder now plans to listen to user feedback in order to enhance future projects like Swipe Night.
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H/T CNN Business
Mikael Thalen is a tech and security reporter based in Seattle, covering social media, data breaches, hackers, and more.