Hi there. My name is Miles Klee, and my hobbies include straight whiskey, dental floss, oyster, vulture, and anarchism.
That’s according to my ad preferences on Facebook, anyway. The social media network explains that they “show you ads based on things we think you care about. Your preferences include information from your profile as well as actions you take on and off Facebook.”
Yet as hard as Mark Zuckerberg and company have tried to figure out all your personal preferences—and as often as they nail them—some of Facebook’s ad targeting seems a bit… wide of the mark.
I definitely do not understand how Facebook thinks I care about these things. pic.twitter.com/75iACLN729
— jillian c. york (@jilliancyork) April 18, 2016
If you want to check your Facebook ad preferences (please tweet the funny ones!): https://t.co/HeD691S7wM #facebookadprefs
— jillian c. york (@jilliancyork) April 18, 2016
https://twitter.com/laptopmnky/status/722064356654071808
@jilliancyork @samfbiddle pic.twitter.com/qHO4hLsil0
— Laura J. Nelson 🦅 (@laura_nelson) April 18, 2016
https://twitter.com/JeffLandale/status/722064684090843138
https://twitter.com/user24/status/722073906086023168
https://twitter.com/wesleyverhoeve/status/722070899671896069
Facebook ad preferences really nailed it on my fitness interests. pic.twitter.com/C7K7oi3X0z
— Lila Harron Battis (@lilabattis) April 18, 2016
https://twitter.com/ConnorFinnegan/status/722063663406956545
https://twitter.com/daniesux/status/712306123391500288
Go to facebook ad preferences in your settings and see what suggests for you. You will be confused like I was. pic.twitter.com/5cYrUd4hd0
— ELLIE X (@heyellieday) March 18, 2016
https://twitter.com/DadJokeCinema/status/706278120651923456
https://twitter.com/trianajade/status/697687355809878016
Went into my Facebook ad preferences. Facebook is really convinced I’m a horrible person. pic.twitter.com/4ht8EXSfjS
— Andrew Crowley (@ajcrow93) February 2, 2016
Want to see what Facebook’s got on you? Click right here. It’s also worth noting that you can delete any topics you don’t like.
And if these lists don’t shed any light on the commercial content you’ve been seeing lately, it’s always worth asking about the specific ad itself.
I’m always looking at why Facebook Ads target me, thanks @ShaneWarne now bad marketers think this is relevant pic.twitter.com/xX9XP9xPu8
— Sean Callanan (@seancallanan) April 18, 2016
Isn’t capitalism the best?