Be-sweatered debate question-asker Ken Bone is the butt of a lot of jokes and novelty Halloween costumes this week, but perhaps none is better than this:
Bone's question about energy has been replaced with an only slightly less silly one about dreams, taken from this video: This kid's dream was an outtake from the 1999 TV special Goodnight Moon and Other Sleepytime Stories
, which went crazy viral when it hit YouTube in 2011. Five years later, it has 18 million views.
Ken Bone also has a dream: the American Dream. The dream of becoming briefly microfamous, and exploiting that fame to land short-term endorsement deals and sell limited-edition T-shirts with your face on them. Could an Instagram tea-tox deal be far behind?
It's hard to blame him, though. People are going to use his face no matter what he does, and the quickest way to kill a meme is to profit from it.