But the rebranding effort has worrying overtones.
Facebook is rolling out Nearby Friends, a feature that will allow for more meetups and run-ins in your everyday life.
New policy reflects growing use of mobile devices, privacy concerns.
Amid an ongoing legal case, Google makes its controversial email scanning practice explicit to users.
The author of The Smart Girl's Guide to Privacy, Blue is giving women the tools to protect themselves against trolls, creeps, and spammers.
At least they're not poking you.