- Nickelodeon is selling SpongeBob toys based on popular memes 4 Years Ago
- Alex Jones protests outside the White House by shouting the name of his website 4 Years Ago
- ‘I Think You Should Leave with Tim Robinson’ has an absurd conclusion for every scenario 4 Years Ago
- Twitch star TF Blade banned for racial slur—but he swears he didn’t say it 4 Years Ago
- Steve King says backlash to white nationalism comment was like what Jesus went through Today 10:23 AM
- Netflix movies are still eligible for Oscars, Academy rules Today 10:21 AM
- Sheriff’s deputy makes homophobic comments on Facebook after gay teen’s suicide Today 10:02 AM
- The Marvel movies you actually need to see before ‘Avengers: Endgame’ Today 9:10 AM
- Twitter launches new tool to combat misinformation about voting Today 8:44 AM
- These Cards Will Get You Drunk is the game with one very obvious purpose Today 8:20 AM
- Conservative guy’s Elizabeth Warren op-ed inspires ‘slap in the face’ meme Today 7:37 AM
- ‘Ask Dr. Ruth’ takes a crowd-pleasing look at her life and groundbreaking career Today 7:30 AM
- Tom Holland and Daisy Ridley’s ‘Chaos Walking’ is so bad it’s ‘unreleasable’ Today 7:01 AM
- The best Westerns on YouTube that you can watch for free Today 7:00 AM
- The shocking similarities between QAnon’s ‘Storm’ and the far-right’s ‘Second Civil War’ Today 6:30 AM
Obama’s YouTube Q&A shows how mainstream media is out of touch
It was a historic moment for creators.
Yesterday, three popular YouTube stars got a chance to interview President Obama as part of the #YouTubeAsksObama event. Hank Green, Bethany Mota, and GloZell Green all sat down post-State of the Union address and asked solid questions. This apparently surprised a lot of mainstream media outlets that had no idea who these creators were or why they would get to interview the president.
Author John Green, Hank’s brother, pointed out the irony.
The coverage leading up to the event was embarrassing, but it really showed the divide between new media and old. Fox News couldn’t believe how “bizarre” this interview concept was.
The language used to describe Mota and GloZell in particular was interesting. Outlets diminished GloZell’s accomplishments by zeroing in on her 2012 cereal challenge. Elsewhere on social media, their qualifications were called into question, their selfies highlighted.
A photo posted by GloZell (@glozell) on
Mota, one of YouTube’s most successful creators, has more than 8 million subscribers. She’s also one of the creators YouTube has pushed the hardest to make mainstream, and her fashion and beauty blogs are extremely popular with teenage girls, a key YouTube demographic. She has her own clothing line for Aéropostale, and last year’s mall tour drew thousands of fans at each stop. She’s a brand. And yet, she was often referred to as a teen fashion blogger, and her questions were called dumb. GloZell was the cereal woman, even though her past videos are actually quite political. (Even the First Lady had to deal with outlets dissecting what she wore the night of the address, rather than her accomplishments.)
This YouTube-Obama angle isn’t new; the White House has actively tried to elevate major YouTube stars like Tyler Oakley in its attempt to reach younger people and change the conversation on issues like healthcare. Oakley interviewed Michelle Obama last year, and while many people have no idea who he is or why he’s popular, the generation raised on YouTube does, and they’re an increasingly influential mass, one mainstream media should be embracing if they want to stay the least bit relevant.
More importantly, these creators were asking questions mainstream media won’t. Score one for #TeamInternet.
Photo via YouTube/Twitter
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.