- Lightsaber dueling is now an official sport Monday 9:39 PM
- ‘Fake plane challenge’ takes off on TikTok Monday 8:15 PM
- Video meme of a mom dancing with her kids goes viral—again Monday 7:26 PM
- ‘Due to personal reasons’ meme enables questionable behavior Monday 3:36 PM
- Why do white rappers write lyrics about being good hypothetical dads? Monday 3:29 PM
- Roger Stone posts, then deletes, Instagram of his judge with small crosshairs next to her Monday 2:32 PM
- People are Googling Rihanna and their birthday in a Twitter challenge Monday 2:13 PM
- Here are all of the Fortnite earthquake cracks thus far Monday 1:21 PM
- New Apex Legends characters leaked by data miners Monday 12:36 PM
- Ken Jeong falls back on crude humor and lazy stereotypes in ‘You Complete Me, Ho’ Monday 12:24 PM
- 14 artsy cartoon mugs that’ll help make your days more creative Monday 12:15 PM
- Netflix cancels ‘Jessica Jones’ and ‘The Punisher’ Monday 11:26 AM
- YouTube is fueling the rise in flat earth believers Monday 11:04 AM
- Review: Crackdown 3 is not a world worth saving Monday 11:00 AM
- Scathing privacy report calls Facebook a ‘digital gangster’ Monday 10:50 AM
Here’s the lip-sync video that convinced Google to buy YouTube
As long as you love me.
When it comes to the history of YouTube, Jarid Kawim’s “Me at the zoo” video gets all the attention. Granted, the clip was the first one ever to be uploaded to the online video sharing site that now sees more than 400 hours of new content every minute. However, there’s another (and arguably more important) piece of media which changed the entire future of the online video site: the video which convinced now-CEO Susan Wojcicki that Google had to purchase YouTube.
Back in 2006, Wojcicki was serving as Google’s SVP of Adwords and AdSense. The long-time employee was tasked with running the Google video initiative and dealing with acquisitions which could help the project grow. YouTube was one of the prime acquisition candidates, even though the site wasn’t profitable at the time. At that time Wojcicki found a video of the Chinese duo Back Dorm Boys lip-syncing to the Backstreet Boys’ song “As Long As You Love Me.”
YouTube’s CEO found the lip-syncing video hilarious, and realized the potential entertainment value in the site. “That was the video that made me realize that ‘Wow, people all over the world can create content, and they don’t need to be in a studio,’” Wojcicki recently said onstage at the Fortune Most Powerful Women Next Gen Summit, as reported by Business Insider. Over the next six months, Wojcicki orchestrated Google’s acquisition of the online video site for a whopping total of $1.65 billion. Wojcicki was made CEO of YouTube in February 2014. Since then, the YouTube executive has seen the site hit over one billion global users.
It’s possible YouTube may have eventually taken off on its own or found another partner and grown into a flourishing, profitable online video site. But thanks to the “As Long As You Love Me” clip, Google can claim YouTube and all its hours of content as its own.
Screengrab via nitroxunit/YouTube