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OG Maco got an unexpected but welcome boost when Vine adopted “U Guessed It” as its latest anthem.

OG Maco, an Atlanta-based rapper who was already climbing within the hip-hop establishment, got an unexpected but welcome boost when Vine adopted his new single, ‘U Guessed It,” as its new anthem of choice.

Viners often incorporate pop culture catchphrases into their six-second jokes, and “U Guessed It” is the platform’s current obsession, serving as a go-to punch line with the song’s loud and brash title phrase. The song itself is simple, just light piano and drums, making it ripe for Vine interpretation. Although several users began posting clips of themselves lip synching the track early last week, Vine star Reggie Kouz kicked the trend into high gear by switching to parody, with his version of a “U Guessed It” joke clocking in over 9.8 million loops in two days.

He wasn’t the first to make the joke, as a user named King Shady with only 32 fans made a sillier Vine three days prior, but Reggie Kouz’s 1.4 million fans latched on. From there, the trend has continued, with many more versions in similar relatable situations from popular users and even parodies that mash up films with the song clip to hilarious results.

The song’s Vine popularity is having a reciprocal effect. OG Maco’s YouTube video for the single has jumped to almost half a million views already, and the rapper signed with Quality Control Records just last week. Commenters are using the space to pledge loyalty to the Viners who brought them to OG Maco in the first place, all while driving up his view count and status in the hip-hop world.

Screengrab via OG Marco/YouTube

Rae Votta

Rae Votta

Rae Votta is obsessed with obsession. She holds an BA in journalism and a Masters in the linguistics with a focus on digital fan communities from the University of Georgia; she has applied that degree to her nine-year career in the digital and entertainment industries. In addition to Daily Dot, her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. Her reporting focused on digital entertainment culture, with a specific interest in YouTube, Vine, and other digital native stars, until she departed for a career with Netflix in 2016.

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