Meet Troye Sivan, YouTube’s Taylor Swift-endorsed pop hero

YouTube singer Troye Sivan is now the driving force behind back-to-back top-5 releases—his new EP Wild sold 50,000 units in its first week.

Last year’s TRXYE claimed the No. 5 spot with only 30,000 albums sold. According to Billboard, 43,000 of Wild’s sales were digital, placing it at No. 4 on the Digital Albums chart this week. In Sivan’s native Australia he topped the charts.

The music video for “Wild,” which is part one of a trilogy, has garnered 3.4 million streams since debuting on Sept. 3.

Sivan also boasts high-profile endorsements. Shortly after the EP’s release, Taylor Swift posted her support on Instagram. “Vibes. Moods. Feelings.” she wrote, accompanying an image of Sivan’s cover art.

Vibes. Mood. Feelings.

A photo posted by Taylor Swift (@taylorswift) on

Sivan is back in Australia on a break with family, but he’s likely to be YouTube’s biggest musical success since perhaps Justin Bieber if he keeps moving in this trajectory.

Screengrab via TroyeSivanVEVO/YouTube

Rae Votta

Rae Votta

A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.