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Meet Troye Sivan, YouTube’s Taylor Swift-endorsed pop hero

Taylor Swift is a Troye Sivan fan. Are you?


Rae Votta


Posted on Sep 15, 2015   Updated on May 27, 2021, 11:37 pm CDT

YouTube singer Troye Sivan is now the driving force behind back-to-back top-5 releases—his new EP Wild sold 50,000 units in its first week.

Last year’s TRXYE claimed the No. 5 spot with only 30,000 albums sold. According to Billboard, 43,000 of Wild’s sales were digital, placing it at No. 4 on the Digital Albums chart this week. In Sivan’s native Australia he topped the charts.

The music video for “Wild,” which is part one of a trilogy, has garnered 3.4 million streams since debuting on Sept. 3.

Sivan also boasts high-profile endorsements. Shortly after the EP’s release, Taylor Swift posted her support on Instagram. “Vibes. Moods. Feelings.” she wrote, accompanying an image of Sivan’s cover art.

Sivan is back in Australia on a break with family, but he’s likely to be YouTube’s biggest musical success since perhaps Justin Bieber if he keeps moving in this trajectory.

Screengrab via TroyeSivanVEVO/YouTube

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*First Published: Sep 15, 2015, 9:21 pm CDT