Meet Troye Sivan, YouTube’s Taylor Swift-endorsed pop hero

Taylor Swift is a Troye Sivan fan. Are you?

Feb 29, 2020, 7:41 pm*

Streaming

Rae Votta 

Rae Votta

YouTube singer Troye Sivan is now the driving force behind back-to-back top-5 releases—his new EP Wild sold 50,000 units in its first week.

Last year’s TRXYE claimed the No. 5 spot with only 30,000 albums sold. According to Billboard, 43,000 of Wild’s sales were digital, placing it at No. 4 on the Digital Albums chart this week. In Sivan’s native Australia he topped the charts.

The music video for “Wild,” which is part one of a trilogy, has garnered 3.4 million streams since debuting on Sept. 3.

Sivan also boasts high-profile endorsements. Shortly after the EP’s release, Taylor Swift posted her support on Instagram. “Vibes. Moods. Feelings.” she wrote, accompanying an image of Sivan’s cover art.

https://www.instagram.com/p/7UjMx2DvP7/

Sivan is back in Australia on a break with family, but he’s likely to be YouTube’s biggest musical success since perhaps Justin Bieber if he keeps moving in this trajectory.

Screengrab via TroyeSivanVEVO/YouTube

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*First Published: Sep 15, 2015, 9:21 pm