- 15-year-old Smash Bros. prodigy caught using racist slur in private Discord server 3 Years Ago
- Instagram users who post pet pictures more likely to get hacked 3 Years Ago
- Post-Prime Day recap: Shipping delays, more sales, and a scam 3 Years Ago
- Jacob Wohl returns to Twitter … for now Today 1:56 PM
- How to stream WWE Raw Reunion Today 1:35 PM
- ‘I hope Trump deports you’: Woman goes on racist rant to Spanish speakers at a store Today 1:24 PM
- Emoji Mashup Bot gives life to unidentifiable emotions Today 1:15 PM
- Notorious grifter Anna Sorokin reportedly blocked from profiting off Netflix series Today 12:45 PM
- Charlottesville attacker’s Twitter account included praise for Hitler Today 12:10 PM
- ‘Short Treks’ trailer: Spock, Pike, and Number One return Today 11:57 AM
- Everything we know about ‘Star Trek: Lower Decks,’ the new animated show Today 11:55 AM
- Cole Carrigan says he left Team 10 after being called homophobic slur Today 11:32 AM
- Cop under investigation after implying Ocasio-Cortez should be shot Today 11:07 AM
- The ‘Big Little Lies’ finale sucked—but at least we have Renata Today 11:01 AM
- Wendy Davis announces she’s running for Congress Today 10:45 AM
Project will launch in partnership with Entertainment Weekly, People, and HelloGiggles.
Time Inc. announced on Tuesday a focus on the digital celebrity set with a new platform, Instant, to launch this summer.
With digital stars gaining more mainstream traction, it partnered with People, Entertainment Weekly, and HelloGiggles for a mobile-first venture that will exclusively feature digital celebrities on video-focused apps.
“Just as People and EW have led and transformed celebrity and pop culture coverage for years,” said Jess Cagle, editorial director of People and Entertainment Weekly in a statement. “Instant will be the media authority on the new famous.”
“Digital artists are the most explosive and addictive phenomenon in celebrity and entertainment today,” said Will Lee, digital editorial director for People and Entertainment Weekly in a press release.
The platform will feature content both created by digital stars, and news items about those stars. Content will be promoted on the EW and People sites. Time Inc. plans to reveal the project at VidCon, the largest gathering of digital video stars, fans and professionals, in June.
A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.