But with the text overlay in that art and the way the photo is laid out—and because it’s unclear if Swift is saying that she wants to salvage her reputation that has been harmed by the media or (and this is a little less likely) that she’s saying print media is a gem that needs to be saved from extinction—it was immediately ripe for the best internet memes and mockage.
Most tweets were aimed at Swift, but some were aimed at others who have been critical at or criticized by the media (and one, for some reason, was aimed at Michael Cera).
Here’s a sample, including this one from Daily Dot Art Director Jason Reed.
taylor swift's new album cover but with michael cera pic.twitter.com/pLlBE6jQ8b
— Pigeons & Planes (@PigsAndPlans) August 23, 2017
what if gerge was taylor swift pic.twitter.com/uOLe0qZcWm
— Seinfeld Current Day (@Seinfeld2000) August 23, 2017
found out who's responsible for the new taylor swift album cover pic.twitter.com/x6K9QMKf2k
— Jeremy Garber (@jmgarber) August 24, 2017
— The Walking Dead (@TheWalkingDead) August 24, 2017
that taylor swift album cover looks like a fake album cover someone would have made on pixlr in 2009 as a viral facebook challenge
— tomfoolery (@notnow_bye) August 24, 2017
While I'm looking forward to the single I cannot believe Taylor Swift's "dark era" aesthetic is 2004 Myspace "punk phase".
— Taylah (@TaylahTalks) August 23, 2017
Excited for this new good charlotte album pic.twitter.com/skmf4fK7HS
— Paige Weldon (@paigeweldon) August 23, 2017
They say if you can't something nice, don't say anything at all. So I'm going to stay mum about this new Taylor Swift album cover. pic.twitter.com/RZSpnZJdEG
— K. Elizabeth (@kelizmccoy) August 23, 2017
Very excited for this [squints] straight-to-Hulu documentary about the sensational murder trial of a mysterious babysitter pic.twitter.com/gVg2feFlkM
— Jason O. Gilbert (@gilbertjasono) August 23, 2017
Cover art for new Taylor Swift album pic.twitter.com/JJLJfz76dK
— Marc-OIiver Frisch (@knallkultur) August 23, 2017
— Funny Or Die (@funnyordie) August 23, 2017
Swift’s new song might turn out to be great and her new album might be another triumph, but at this point, none of that matters. On this day, only the memes and mockage are filling up the blank space.