taylor swift the swift life

Taylor Swift/YouTube

Taylor Swift announces new fan app with ‘Taymojis’

From the company that brought you 'Kim Kardashian: Hollywood.'


Audra Schroeder


Posted on Oct 11, 2017   Updated on May 22, 2021, 2:40 pm CDT

Taylor Swift is rolling out an app for fans called The Swift Life.

The app comes via Glu, the company that churned out the wildly popular Kim Kardashian: Hollywood in 2014. But whereas the Kardashian app was a game with in-app purchases, The Swift Life looks more like an Instagram stream with exclusive photos and updates, and the promise to “connect with Taylor!”

In a statement, Glu CEO Nick Earl said: “We’ve worked closely with Taylor and her team to bring her creative vision to life. The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community.”

There will also be something called Taymojis.


The announcement video says it’s debuting in “late 2017,” so we’re guessing that means right around Nov. 10—the release date for new album Reputation.

H/T the Verge 

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*First Published: Oct 11, 2017, 10:23 am CDT