- Trump admin celebrates Michelle Obama’s birthday by proposing rollback of her signature initiative Today 4:01 PM
- TSA apologizes after agent grabs indigenous woman’s braids, says ‘giddyup’ Today 3:28 PM
- Blue Bell ice cream licker pleads guilty Today 2:54 PM
- 7 fortune-telling sites for when you’re bored Today 2:21 PM
- Governor bans sex puns on free condom wrappers Today 2:16 PM
- Is Justin Bieber’s ‘Yummy’ video secretly about Pizzagate? Today 1:01 PM
- Woah Vicky rips out her hair in botched cultural appropriation attempt Today 12:30 PM
- Here’s an exclusive look at ‘Weathering With You’ Today 11:57 AM
- TikTok dudes are dipping their balls in soy sauce for ‘science’ Today 11:49 AM
- Pete Buttigieg’s denial of fixing bread prices becomes its own meme Today 11:10 AM
- Houston Astros get torched with buzzer memes after new revelation Today 10:41 AM
- Teens are eating cereal out of each other’s mouths for clout Today 10:34 AM
- Did Martha McSally plan her ‘liberal hack’ viral moment? Today 10:32 AM
- Trump adds Jeffrey Epstein’s old attorney to impeachment team Today 10:03 AM
- YouTube star Cameron Dallas gets scathing reviews for his Broadway debut Today 9:58 AM
‘The Interview’ is Sony’s most successful online release ever
Take that, uh, North Korea?
You were told by Seth Rogen that if you want to be an American hero, you had to see The Interview on Christmas Day. It was a free speech issue, of course, a patriotic duty, and smaller theaters were stepping up so we wouldn’t be silenced into not seeing a Rogen-Franco movie.
Some people caught on to the fact that they’d been “honeydicked” into seeing what is essentially a two-hour fart joke by the movie’s marketing, which smelled more and more like an elaborate PR stunt with each passing day. But it was too late. By the time the film had been released into theaters and onto YouTube, Google Play, iTunes, and less regulated channels, it had already garnered Sony more than $15 million in digital sales, and $2.8 million in theater sales.
On Sunday, Sony claimed the film had been streamed or purchased online more than 2 million times since Christmas Day, crowning it as the company’s most successful digital release ever. Still, Sony is expected to lose money on the film, which racked up roughly $30-$40 million in marketing costs—and they’re still reeling from a cyberattack.
At this point, The Interview has become a movie within a movie. North Korea is releasing shade-filled missives and demanding evidence from the U.S. that it was involved in the initial Sony hack. Internets are being knocked offline. People are singing patriotic songs during Interview screenings. This really is like an episode of Black Mirror.
Photo via the Interview/Sony | Remix by Fernando Alfonso III
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.