BY SAM GUTELLE
As the Collective Digital Studio‘s multichannel network continues to rapidly add new talent to its roster of partners, it has turned to a publication known for its clout within the indie music community. Pitchfork, which runs a YouTube channel called Pitchfork TV, has joined the Collective DS MCN.
Pitchfork’s YouTube channel, which once received funding as part of YouTube’s Original Channels Initiative, has amassed 378,000 subscribers and nearly 142 million views. In addition to music videos from indie bands, Pitchfork’s channel also showcases short documentaries and star-studded webseries like Over/Under.
Collective DS will work with Pitchfork to manage and optimize the publication’s YouTube hub. The two companies will co-sell advertising for the channel.
“CDS was born out of music and we are thrilled to add Pitchfork to our network to extend our reach in the independent music space,” said Dana Shayegan, Vice President of Music at CDS, in a release. “Pitchfork is popular across a wide range of music genres and we look forward to boosting their reach and connecting brands more closely with their loyal audience.”
In addition to its video presence, Pitchfork also maintains its well-known online publication, which attracts more than 5 million unique visitors each month.
Screengrab via Pitchfork/YouTube