Kjellberg built his massive audience over a five-year career and now also sets records for the amount of money earned annually by a YouTube star, pulling in $7 million in 2014. Some angry reactions to his financial success prompted a six-minute video wherein Kjellberg responded to critics.
In August 2014, Variety declared PewDiePie as the third most influential figure among Americans ages 13-18, right behind the Fine Bros. and Smosh comedy teams, who are also huge YouTube stars. Being so dominantly in the public eye means that Kjellberg finds himself in the crosshairs of social commentary, such as being the subject of an entire episode of South Park.
Kjellberg is releasing a book titled This Book Loves You on Oct. 20.