Nicki Minaj’s marketing tweet about Citibank sparks ridiculous backlash

That escalated quickly.

Apr 30, 2018, 10:59 am

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Tess Cagle 

Tess Cagle

nicki minaj citi bank tweet

Nicki Minaj/YouTube (Fair Use) Tess Cagle

Nicki Minaj fans went into a frenzy Monday morning when the rapper asked on Twitter if anyone has a Citibank card. The rapper’s query began trending in the U.S.—the moment of seemingly earnest celebrity fun was viral marketing, after all—but the real-time backlash was so one-sided that she appeared to reconsider her business plan altogether.

Minaj, who recently teased an upcoming global arena tour, hinted that presale tickets will be available to Citi cardmembers, as part of the bank’s partnership with LiveNation. Dozens of U.S. artists have partnered with the program, including Beyoncé, Pitbull, and HAIM.

Fans were alarmed when they saw Minaj’s tweet—many didn’t know why she was asking, while others who knew were upset to find out she’s selling presale tickets that way. Others were just excited to hear that the tour will be announced soon and pledged to do whatever was necessary to get ideal seats.

https://twitter.com/NM4Tingz/status/990913749740552193

https://twitter.com/SayzaarTMUK/status/990912800091451392

https://twitter.com/AhmedBettaWerk/status/990915685214752770

https://twitter.com/EYE_LUV__ONIKA/status/990914185579069441

Concerned tweets caught Minaj’s attention and she asked her fans if they really felt that a few days of the Citibank presale would actually affect their chances of getting tickets.

When her question was met with a resounding yes, Minaj seemed to be re-thinking the presale. Fans begged her to release her new album first and announce the tour later, to give them more time to save up.

https://twitter.com/SLAYLIKEBUFFY/status/990920683042541568

https://twitter.com/douglaaskt/status/990945988645814272

https://twitter.com/verrrda/status/990936855909724162

Minaj hasn’t made any concrete decisions about the presale, but it looks like fans can expect a tour announcement soon.

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*First Published: Apr 30, 2018, 10:59 am