Facing the music

Facebook isn't just for friending anymore. Users also can listen to music—and they do.


Fernando Alfonso III


Published Nov 9, 2011   Updated Jun 3, 2021, 1:30 am CDT

Facebook is more than just a social network where people share photos and status updates. Thanks to partnerships with a dozen different third party developers, it’s now a place where millions of people share their favorite tunes.

Using its Open Graph tool, music services like Spotify have seen its number of users grow exponentially thanks to Facebook’s 800 million users. Since its f8 developers conference on Sept. 22, Facebook users have shared their listening activity more than 1.5 billion times, reported Facebook.

“Some of our biggest music developers have more than doubled their active users, while earlier-stage startups and services starting with a smaller base have seen anywhere between a 2-10x increase in active users,” reported Facebook.

Here’s a breakdown on how Spotify and other music services have grown over the last month and a half, according to Facebook:

  • Spotify: Already one of the defining social music apps on the web, the company expanded to the US this summer and added well over 4 million new users since f8.
  • Earbits: Y Combinator-funded startup built by a team of musicians saw a 1,350 percent increase in the number of users becoming fans of the band they’re listening to.
  • MOG: Mog’s social business model has led to a 246 percent growth in Facebook users since f8.
  • Rdio: Its strong social ecosystem has expanded with a 30x increase in new user registrations from Facebook.
  • Slacker: Available across mobile, TV, auto and web, Slacker saw a more than 11x increase in monthly active users in the month following f8.
  • Deezer: Based in France, Deezer has added more than 10,000 users per day since finalizing their Open Graph integration.

Photo by canonsnapper

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*First Published: Nov 9, 2011, 11:02 pm CST