Arya Stark attempts the Cinnamon Challenge

YouTube’s right of passage for 2012, the Cinnamon Challenge, has claimed another victim: Maisie Williams, better known as Arya Stark to Game of Thrones fans.

In a recent video posted to YouTube, Williams tries unsuccessfully to ingest a spoonful of cinnamon only to exhale it out in a puff of brown smoke. Williams gags like the thousands who have failed before her.

Nevertheless, Game of Thrones fans are thrilled by the footage. Uploaded on May 30, the 53-second video, presumably taken from a cellphone, has already collected 12,000 views and been linked by Reddit and Buzzfeed.

“[Why] is it so entertaining? …watching people suffer” achohelelwhy wrote in a top YouTube comment, quoting a line from the video. “MUST BE A LANNISTER.”

“She paid the cinnamon price” commented Stuxnet101 on Reddit.

Photo via capnlumps/YouTube

Fruzsina Eördögh

Fruzsina Eördögh

Fruzsina Eördögh was the Daily Dot's first YouTube reporter. In addition to working as a producer for the now-defunct digital channel TouchVision TV, Eördögh has been published by Vice, the Christian Science Monitor, the Guardian, Variety, and Slate.