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It will take only 6 seconds to fall in love with MeowItsLucy

Lucy Moon is perfectly imperfect.


Carly Lanning


Posted on Mar 4, 2015   Updated on May 29, 2021, 9:39 am CDT

The Daily Dot is celebrating Woman Crush Wednesday, better known as #WCW on Twitter and Instagram, by highlighting female creators on YouTube whose work we admire.

There’s something quite tiresome about the picture-perfect creators on YouTube—filming in their perfect makeup, donning the perfect outfit, on the perfect holiday with their model beau. Where are the moments when they spill tea on their dress while trying to catch the subway? What about the time they tucked their shirt into their underwear on a blind date?

So when the YouTube stars align and I find a creator who is perfectly imperfect—a tea-loving, lovable 20-something mess just like me—it’s crucial to pay special homage. Trust me, if you haven’t heard of filmmaker and vlogger Lucy Moon, let me warn you, you’re about to fall in love.

Since starting MeowItsLucy in January 2010, Moon has filled her channel with an array of creative videos: advice on boys, university, and body image; original poetry; and stop-motion shorts recounting her travels, passions, and creative processes. Her videos are original, creative, and above all completely genuine. In her video “Attractiveness, Confidence, and First Impressions,” Moon candidly talks about the struggles of maintaining a healthy body image, and in a later video, she divulges her personal struggles with anorexia. These videos are incredibly powerful—and crucial in creating a positive, open space for women to form a community and talk about these issues.

On the other hand, Moon is hilarious, creating dating metaphors around avocados, and sharing her struggles of battling procrastination. Though her content focuses on things we’ve all experienced, through her lens, everything is new. Suddenly, ordinary moments turn into extraordinary adventures, and you’re just along for the ride. In the past year, Moon has expanded her channel to include series like Story Sunday, in which she sits down and tells a story; How to Create, a series to inspire anyone in the creative field; and VEDJ, a month’s worth of vlogs uploaded to her second channel Tea With Three Sugars.

When she’s not filming collaborations with famous friends or writing odes to princesses, Moon is a student at the University of London and a production manager at Digital Native Studios.

To me, Moon is an incredibly refreshing presence within the YouTube world, and a creator I find vital in helping this platform grow into a space of creativity, empowerment, and community. Plus, she seems like one of the most down-to-earth human beings you’d love to lose an afternoon in conversation with.

Screengrab via MeowItsLucy/YouTube

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*First Published: Mar 4, 2015, 2:00 pm CST