Kanye’s ‘Fade’ video turns Teyana Taylor into an overnight star

Teyana Taylor, MTV, VMAs, Kanye West

Screengrab via itsbizkit/Twitter

West premieres clip onstage at the VMAs—and a star is born.

During Sunday’s MTV Video Music Awards, Kanye West premiered his Tidal-exclusive video for “Fade”—and turned its protagonist into a trending star. 

The clip features singer Teyana Taylor, whom West signed in 2012. She lent vocals to the scorching, R. Kelly-assisted intro from the Cruel Summer album, “To the World.” Here she’s in the gym, dancing and fixating the internet

Despite a night led by Nicki Minaj, Beyoncé, and Rihanna, Twitter saw more than 186,000 tweets about Taylor. Just past midnight, she was the soaring, No. 2 trending topic in the U.S.

The “Fade” video also stars Taylor’s fiancé and NBA shooting guard, Iman Shumpert. At the end, their shower scene gets downright NSFW:

But here’s the thing: Taylor is not a fresh face. She was on MTV’s My Super Sweet 16. Pharrell signed her to a recording deal in 2007. Hell, Taylor did a Tyler Perry movie. Sunday’s crossover moment sparked backlash against outlets that began publishing explainer articles about Taylor.

The political edge has only boosted the “Fade” video’s signal. Taylor is a literal overnight sensation. You can watch the full thing at Tidal.

Editor’s note: This article has been updated due to copyright concerns. 

Beyoncé slays the VMAs with ‘Lemonade’ performance, wins video of the year
Ashes to ashes, dust to anyone who had to perform after.
From Our VICE Partners

Pure, uncut internet. Straight to your inbox.