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Five years after his last album release and three years after the hit “Despacito,” Justin Bieber finally released new music. To the delight of fans, the Canadian singer dropped his new single “Yummy” on Friday and hinted at a new album coming in 2020. But not everyone was thrilled with the hype over what Bieber gave us.
Twitter users almost immediately began dragging Bieber for his “mediocre” song and music video.
“In 2020, can we stop letting male artists get away with being THIS mediocre? If a female dropped a song and visual like this they’d be dragged,” Twitter user @fkajack wrote.
in 2020, can we stop letting male artists get away with being THIS mediocre? if a female dropped a song and visual like this they’d be dragged. pic.twitter.com/rHOEQxGZeN— jack (@fkajack) January 4, 2020
Bieber’s song is a subdued but catchy bop with lyrics like, “Ain’t on the side. You’re number one. Yeah every time I come around, you get it done.” He continues with the lyrics, “Love the way you split it. Hundred racks. Help me spend it, babe. Light a match. Get litty babe.” The music video features a neon pastel palette and Bieber simply feasting and partying.
The music video has been compared to an SNL skit and was even called “the worst song of the decade.”
If someone told me Justin Bieber’s new song Yummy was an SNL skit I would believe them..how is this real music pic.twitter.com/GMfC6kUSwi— Kelsey (@notorious_KRG) January 5, 2020
Yummy by Justin Bieber is already the worst song of the decade and the dcade has just started I—— Kae (@ifyouseekkae) January 6, 2020
It didn’t take long for Twitter to start comparing Bieber’s lyrics to those of other favorite artists to compare the way the singers talk about their partners.
“Justin Bieber writing about his partner: yeah you got that yummy yum that yummy yum.
Harry Styles writing about his partner: sweet creature had another talk about where it’s going wrong but we’re still young we don’t know where we’re going but we know where we belong,” Twitter user @mutualouie wrote.
justin bieber writing about his partner: yeah you got that yummy yum that yummy yum— stupid fvcking dinosaur (@mutualouie) January 4, 2020
harry styles writing about his partner: sweet creature had another talk about where it's going wrong but we're still young we don't know where we're going but we know where we belong
Twitter user @NowImChanged compared Bieber’s “Yummy” to Carrie Underwood’s “Kingdom.”
Justin Bieber Carrie Underwood— Seth (@NowImChanged) January 5, 2020
writing about writing about her
his partner partner pic.twitter.com/GBJ1rdpsPO
Some Twitter users even compared Bieber’s lyrics to songs from childhood movies like Camp Rock.
“Joe Jonas writing about a girl he doesn’t know: You’re the voice I hear inside my head the reason that I’m singing, I need to find u, I gotta find u, you’re the missing piece I need the song inside of me,” Twitter user @ClaryJessica joked.
justin bieber writing abt his wife: yeah u got that yummy yum that yummy yum— jess ☃️ (@ClaryJessica) January 5, 2020
joe jonas writing about a girl he doesnt know: You're the voice I hear inside my head the reason that I'm singing, I need to find u, I gotta find u, you're the missing piece I need the song inside of me
And Twitter user @xomeens answered everyone’s question about why “Yummy” sounded so familiar.
Justin Bieber The Wiggles— Meena Guru (@xomeens) January 6, 2020
singing about singing about
his wife fruit salad
Though many were dragging Bieber over “Yummy,” fans came to his defense.
i swear it's only stan twitter the ones hating on yummy & saying that is mediocre just because is justin bieber & they don't like him, literally all the people i've seen reacting to this song love it, my friends locals LOVE IT so in conclusion STREAM YUMMY pic.twitter.com/rFoVOfkqcs— andrea (@bieberhslut) January 5, 2020
Regardless of the Twitter debate, “Yummy” is on track to make the Billboard U.K. Top 10, according to Billboard. But fans will have to wait and see if “Yummy” continues to perform well.
Esther Bell is a writer for the Daily Dot. She recently graduated from Northwestern University with a degree in journalism, and her work has appeared in Bustle and Teen Vogue.