People are doing the #iloveitchallenge to mimic Kanye West and Lil Pump’s weird video

Kanye West and Lil Pump’s video for “I Love It,” which debuted during the Pornhub Awards, quickly became a meme, and now it’s followed the logical path and become the #ILoveItChallenge.

Yes, people are trying to recreate the boxy suits West and Pump dance around in, and some are taking extreme creative license here.

Finally, cardboard boxes have a purpose.

Audra Schroeder

Audra Schroeder

Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.