kanye and lil pump i love it

Lil pump/YouTube

People are doing the #iloveitchallenge to mimic Kanye West and Lil Pump’s weird video

People are recreating the video's boxy outfits, with varying degrees of success.

Sep 11, 2018, 10:02 am

Internet Culture


Audra Schroeder

Kanye West and Lil Pump’s video for “I Love It,” which debuted during the Pornhub Awards, quickly became a meme, and now it’s followed the logical path and become the #ILoveItChallenge.

Yes, people are trying to recreate the boxy suits West and Pump dance around in, and some are taking extreme creative license here.





Finally, cardboard boxes have a purpose.

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*First Published: Sep 11, 2018, 10:02 am