kanye and lil pump i love it

Lil pump/YouTube

People are doing the #iloveitchallenge to mimic Kanye West and Lil Pump’s weird video

People are recreating the video's boxy outfits, with varying degrees of success.


Audra Schroeder

Internet Culture

Posted on Sep 11, 2018   Updated on May 21, 2021, 6:48 am CDT

Kanye West and Lil Pump’s video for “I Love It,” which debuted during the Pornhub Awards, quickly became a meme, and now it’s followed the logical path and become the #ILoveItChallenge.

Yes, people are trying to recreate the boxy suits West and Pump dance around in, and some are taking extreme creative license here.






Finally, cardboard boxes have a purpose.

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*First Published: Sep 11, 2018, 10:02 am CDT