Kanye West and Lil Pump’s video for “I Love It,” which debuted during the Pornhub Awards, quickly became a meme, and now it’s followed the logical path and become the #ILoveItChallenge.
Yes, people are trying to recreate the boxy suits West and Pump dance around in, and some are taking extreme creative license here.
#iloveitchallenge begins in South Africa by @fletcher_mog @kanyewest @lilpump #Iloveit pic.twitter.com/tz770sNA0f
— #Africancontent (@fletcher_mog) September 9, 2018
https://www.instagram.com/p/BnlWqATiBGC/?taken-by=iloveitchallenge_
https://www.instagram.com/p/Bnk0ikuifU_/?taken-by=iloveitchallenge_
https://www.instagram.com/p/BnlnKTxg71z/?tagged=iloveitchallenge
https://www.instagram.com/p/Bncd-WyHceD/?tagged=iloveitchallenge
#ILoveItChallenge @TeamKanyeDaily pic.twitter.com/LsOIE6ZVPK
— Jake🇨🇦 (@jake_peck) September 10, 2018
https://twitter.com/Highkeyisabel/status/1039017964853440512
@lilpump @kanyewest #ILoveItChallenge #retweet pic.twitter.com/a3AetYVo8f
— fbaftermath (@fbaftermath) September 10, 2018
Finally, cardboard boxes have a purpose.