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Goop, Gwyneth Paltrow’s “modern lifestyle brand,” is coming to Netflix in the form of a docuseries this fall, according to Variety.
The series, yet to be named, will consist of 30-minute episodes hosted by Paltrow and Goop co-editor Elise Loehnen. Viewers will hear from health and medical experts on “physical and spiritual wellness,” according to Variety.
“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told Variety.
Goop will temporarily halt magazine production to work on the series and other digital ventures, then resume publishing after the series airs.
Not everyone is thrilled about the deal.
“Good to see Gwyneth capitalizing on how our health care system has largely failed women forcing us to invest in the ‘wellness industry’ and also create unattainable beauty standards in which we must be beautiful on the inside and the outside,” editor Joanna Piacenza wrote on Twitter.
Good to see Gwyneth capitalizing on how our health care system has largely failed women forcing us to invest in the “wellness industry” and also create unattainable beauty standards in which we must be beautiful on the inside and the outside. https://t.co/lyYZ4tEk2y— Joanna Piacenza (@jpiacenza) February 4, 2019
These are a handful of the reactions to the announcement Goop is getting a Netflix show. But we're all going to end up watching it, aren't we, so it will get a huge debut and I imagine there'll be some contextless stats from a spokesperson deeming the whole thing a success. pic.twitter.com/oX6oT3nzGf— Chris Mandle (@chris_mandle) February 4, 2019
Reminder goop rhymes with 💩 https://t.co/aA7PqgfSuO— JD 🐶🐕🐾 (@G_Pop2013) February 4, 2019
In this era of misinformation, SO disappointing to see celeb noise get bigger platform.— Timothy Caulfield (@CaulfieldTim) February 4, 2019
Health profs trying to stop celeb nonsense https://t.co/07qe5dJE1o …
But entities like @netflix & @Delta partnering wth #Goop & #Gwyneth to spread bunk:https://t.co/up7QMLmudg @DrJenGunter
It’s dreadful GOOP have this huge platform. It’s snake oil salesmanship writ large. https://t.co/g9WIxtciSO— Yoav Segal (@yo_segal) February 4, 2019
“Hey @NetflixANZ … I’m a subscriber and I have to say I don’t like this,” user Sarah Bickerton wrote. “This isn’t about differing opinions to my own, what Goop & GP promote is dangerous pseudoscience at best, and contrary to science at worst.”
Hey @NetflixANZ … I’m a subscriber and I have to say I don’t like this. This isn’t about differing opinions to my own, what Goop & GP promote is dangerous pseudoscience at best, and contrary to science at worst. https://t.co/kYpkZjeYv5— Sarah Hendrica Bickerton (@sarahhbickerton) February 4, 2019
ugh I'd be like get that coin sis! But I see goop as Lowkey damaging and exploitative so this ain't it sis https://t.co/x71nx9xX9s— Real 'Fuck, Joel Maisel' Hours (@raphaelitist) February 4, 2019
goop is wrong from so many angles because its the blatant repackaging of indigenous and mystic wellness practices of poc, thats then critiqued as silly and juvenile although everything that they preach about are valid forms of wellness. so cultural theft and racism. FUN!— aka Gucci Jesus (@marciMcFly) February 4, 2019
In the past, Paltrow and Goop have come under fire in the past for promoting dubious products including the jade egg, body vibe stickers, and vagina steaming—which have all been debunked by either medical professionals or NASA officials.
“Please @NETFLIX you have disrupted television for the better—we really love you, so DO NOT RUIN YOUR GREAT RECORD by giving Goop an even wider platform—even us freaky health scientists do NOT back Ms. Paltrow on this. They invented jade vagina eggs there is no history of them,” Twitter user @iXeno wrote.
Please @NETFLIX you have disrupted television for the better - we really love you, so DO NOT RUIN YOUR GREAT RECORD by giving Goop an even wider platform - even us freaky health scientists do NOT back Ms. Paltrow on this. They invented jade vagina eggs there is no history of them https://t.co/t9BnQQ2pU0— Xeno Linhart Rasmusson, Ph.D. (@iXeno) February 4, 2019
@netflix rumor has it you’re giving @GwynethPaltrow a #goop series. Can I ask...why the actual fuck you would do that? The lady sells magic stickers and claimed that it was based on tech from NASA, for Christ’s sake.— Jeremiah McGeorge (@JSuhnMcG) February 4, 2019
Amid the news, some users said they were considering canceling their Netflix subscriptions.
“For the first time ever I’m actually thinking of canceling my @netflix subscription. I don’t care that the price went up or that they canceled all the Marvel goodness. BUT giving Gweneth Paltrow and her snake oil company GOOP a show to promote their bunk would be wrong & harmful,” Twitter user @zepy32 wrote.
For the first time ever I'm actually thinking of canceling my @netflix subscription. I don't care that the price went up or that they canceled all the Marvel goodness. BUT giving Gweneth Paltrow and her snake oil company GOOP a show to promote their bunk would be wrong & harmful.— Zack D. (@zepy32) February 4, 2019
Indeed. Goop makes a mockery of reality. Never mind the vagina crystals, rose-quartz drinking straws, and $200 sleep masks.— スコット (@y2skot) February 4, 2019
A scam outfit. @netflix, you bring Goop on and I will leave. Full stop.
Netflix did not immediately respond to the Daily Dot’s request for comment.
Eilish O'Sullivan is an editorial intern for the Daily Dot studying journalism and government at the University of Texas at Austin. Her work has appeared in the Austin Chronicle and the Daily Texan.