Gwyneth Paltrow’s Goop is getting a Netflix docuseries

Goop, Gwyneth Paltrow’s “modern lifestyle brand,” is coming to Netflix in the form of a docuseries this fall, according to Variety.

The series, yet to be named, will consist of 30-minute episodes hosted by Paltrow and Goop co-editor Elise Loehnen. Viewers will hear from health and medical experts on “physical and spiritual wellness,” according to Variety.

“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told Variety.

Goop will temporarily halt magazine production to work on the series and other digital ventures, then resume publishing after the series airs.

Not everyone is thrilled about the deal.

“Good to see Gwyneth capitalizing on how our health care system has largely failed women forcing us to invest in the ‘wellness industry’ and also create unattainable beauty standards in which we must be beautiful on the inside and the outside,” editor Joanna Piacenza wrote on Twitter.

https://twitter.com/G_Pop2013/status/1092537794612920320

“Hey @NetflixANZ … I’m a subscriber and I have to say I don’t like this,” user Sarah Bickerton wrote. “This isn’t about differing opinions to my own, what Goop & GP promote is dangerous pseudoscience at best, and contrary to science at worst.”

In the past, Paltrow and Goop have come under fire in the past for promoting dubious products including the jade egg, body vibe stickers, and vagina steaming—which have all been debunked by either medical professionals or NASA officials.

“Please @NETFLIX you have disrupted television for the better—we really love you, so DO NOT RUIN YOUR GREAT RECORD by giving Goop an even wider platform—even us freaky health scientists do NOT back Ms. Paltrow on this. They invented jade vagina eggs there is no history of them,” Twitter user @iXeno wrote.

Amid the news, some users said they were considering canceling their Netflix subscriptions.

“For the first time ever I’m actually thinking of canceling my @netflix subscription. I don’t care that the price went up or that they canceled all the Marvel goodness. BUT giving Gweneth Paltrow and her snake oil company GOOP a show to promote their bunk would be wrong & harmful,” Twitter user @zepy32 wrote.

Netflix did not immediately respond to the Daily Dot’s request for comment.

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Eilish O'Sullivan

Eilish O'Sullivan

Eilish O'Sullivan is an editorial intern for the Daily Dot studying journalism and government at the University of Texas at Austin. Her work has appeared in the Austin Chronicle and the Daily Texan.