- These iOS 13 features will have you racing to update your iPhone on Sept. 19 5 Years Ago
- Trump calls for investigation into Obama’s Netflix deal—gets memed instead 5 Years Ago
- Students won’t be disciplined for blackface photo, university says 5 Years Ago
- Twitch star gets shot at during live stream in apparent robbery attempt Today 10:20 AM
- Conservatives cry ‘fake news’ as New York Times adds correction to Kavanaugh report Today 10:10 AM
- New York to ban sale of most flavored e-cigarettes Today 8:45 AM
- How to watch ‘Dancing with the Stars’ season 28 Today 8:06 AM
- Watch the new ‘Jurassic World’ short film ‘Battle at Big Rock’ Today 8:04 AM
- Who is Corn Pop? Here are all the theories about the gang leader from Joe Biden’s past Sunday 4:37 PM
- Fresh sexual misconduct allegations against Kavanaugh spur calls for impeachment Sunday 3:28 PM
- Mike Pence says a Triple Crown-winning racehorse bit him Sunday 12:51 PM
- Disney CEO Bob Iger leaves Apple board amid streaming wars Sunday 12:01 PM
- Influencer Destiny Marquez faces backlash for berating Forever 21 employee Sunday 10:32 AM
- Chelsea Handler tackles systemic racism in ‘Hello, Privilege. It’s Me, Chelsea’ Sunday 9:18 AM
- Gun control proposal: Trump, lawmakers considering background check-conducting app Sunday 9:05 AM
AOL sets sail with George Lopez in a new sponsored comedy series
All aboard the content marketing machine.
It’s called content marketing, and AOL is on board with all hands on deck.
Courtesy of a partnership between AOL, Carnival Cruise Lines, and actor/comedian George Lopez, we are presented with Laughs on Deck, a series heavy on commercial presence and light on memorable content.
Lopez goes on board an assortment of cruises and takes on some unfamiliar jobs, including that of a sushi chef, recreation director, and line cook for the ship’s burger joint. Unlike the more serious reality shows where a company executive goes in disguise to unearth issues at his or her company, Laughs on Deck is played strictly for humor. In the segment where George takes a turn making California rolls, the guests immediately recognize him, which makes the show’s premise somewhat lame. The dialogue is a tad too cornball, too, and it’s loaded with not-so-subtle shots of smiling cruisers having the time of their lives. If Lopez’s antics inspire you to book a stateroom for your next vacation, fear not, just click above to video window to set sail to Hawaii.
Content marketing, which has around for decades in some form, can loosely be defined as brands (cruise lines, smartphone manufacturers, car dealers) using advertorials, images, videos, and all sorts of “content” to connect with consumers. It’s about merging captivating media with clever messaging to encourage purchases or improve a brand’s status among eager shoppers.
AOL is smart to ride the wave of content marketing mania not only with Laughs on Deck, but with Breaking Boundaries featuring actor Andrew McCarthy and a new series starring Kevin Nealon called Laugh Lessons. How long this trend of sponsored video lasts is a question only those who spend millions on marketing can answer for sure. In the meantime, AOL hopes to take full advantage of this current advertiser-friendly phenomenon.
Viewers can find all episodes of Laughs on Deck on AOL’s website.
Screengrab via AOL Originals
Allen Weiner has been a market research analyst in the area of new media and technology since 1994. He’s worked as writer, publisher and newspaper executive. He is the co-founder and publisher of Kombucha Network and the former managing vice president of Gartner.