BY SAHIL PATEL
Music is huge on YouTube — it’s something we’ve covered before.
For brands, that suggests both an opportunity and a challenge. On one hand, with so much music content being consumed on the video site, brands have a great shot at getting their name and messaging in front of tuned-in viewers.
“YouTube levels the playing field for incredible talent to be discovered. And when marketers find content creators that share their brand’s beliefs and purpose, that partnership can be extremely powerful because of the relationship and influence that these creators have with their audiences,” says Jonathan Dupuis, SVP of account management at DigitasLBi.
On the other hand, with so much music content, it can be incredibly difficult to find the right creators and/or channels to partner with.
But fret not, that’s what we’re here for. With the help of data from YouTube analytics firm Outrigger Media’s OpenSlate platform and Emerging Talent Tracker tool, here are five emerging music channels on YouTube that you should probably be watching (and listening) to.
- SlateScore: 368
- Total Subs: 2,384
- Monthly Views: 179,880
The official channel for Italian crooner Amedeo Minghi.
Read the full article on the Video Ink.
Photo by choubistar/Flickr (CC BY-SA 2.0)