Millennial males courted by Complex Media with new YouTube network

The new multichannel network will target sneaker culture, sports, and men's fashion.

 

Rae Votta

Streaming

Published Oct 23, 2014   Updated May 30, 2021, 8:34 am CDT

Complex Media, the Web’s multiplatform destination for millennial males, is extending its foray into YouTube with the launch of a new multichannel network aimed at bringing together topics that connect with its already existing audience.

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The MCN is launching with a bang, with 40 channels on board. They include Tony Hawk’s RideChannel, VLadTV, and Complex magazine’s official channel, which has 6 million subscribers and 3.3 billion views.

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By targeting the urban millennial male audience, Complex Media looks to situation itself as other demographically focused MCNs such as Tastemade for food programming and StyleHaul’s focus on fashion-minded female consumers. Falling under the urban millennial male umbrella are niche verticals targeted to pop culture, music, men’s fashion, sneaker culture, and sports, in line with Complex’s traditional media offerings.

“Our sales team has proven successful at amplifying campaigns across our publisher network of over 120 media brands on the editorial side,” said Video GM Nathan Brown in a statement. “We are excited to provide the same opportunity for video creators across YouTube as well as Complex Media’s own publishing brands.”

In addition to bringing in new channels, Complex will also mold its 23 current original series and productions into the five verticals, including award-winning documentary series Magnum Opus; Riff Raff Realm, which features the notorious rapper, Riff Raff; and Complex News, which produces 15 video news stories daily. 

Time will tell if Complex’s power in the urban market will translate into YouTube dominance.

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Screengrab via ComplexMagazine/YouTube

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*First Published: Oct 23, 2014, 8:59 pm CDT