Adele’s ‘Hello’ hits 1 billion YouTube views in record time

Adele is saying “Hello” to 1 billion views on YouTube, with her music video on Wednesday setting a new record by hitting the milestone in just 88 days.

The video made waves from day one on the platform, with 50 million views after just two days on the service. It hit 110 million views in a week.

The milestone’s previous record holder was Psy, whose “Gangnam Style” spent weeks online before it became a viral hit, allowing “Hello” to surpass its record by 71 weeks. Three years ago when Psy rocked the charts, it was also the first music video to hit 10 digits, but now that’s more commonplace, meaning Adele might not keep her record for long.

Screengrab via AdeleVEVO/YouTube

Rae Votta

Rae Votta

A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.