The video made waves from day one on the platform, with 50 million views after just two days on the service. It hit 110 million views in a week.
The milestone’s previous record holder was Psy, whose “Gangnam Style” spent weeks online before it became a viral hit, allowing “Hello” to surpass its record by 71 weeks. Three years ago when Psy rocked the charts, it was also the first music video to hit 10 digits, but now that’s more commonplace, meaning Adele might not keep her record for long.
Screengrab via AdeleVEVO/YouTube