- How to stream Saints vs. Bears in Week 7 9 Months Ago
- How to stream Seahawks vs. Ravens in Week 7 9 Months Ago
- Are TikTok teens throwing up gang signs in their videos? Today 2:45 PM
- Anti-impeachment protesters believe ‘deep state’ tried to sabotage rally Today 12:51 PM
- How to stream 49ers vs. Redskins in Week 7 Today 12:00 PM
- How to stream Cardinals vs. Giants in Week 7 Today 12:00 PM
- How to stream Packers vs. Raiders in Week 7 Today 12:00 PM
- How to stream Vikings vs. Lions in Week 7 Today 12:00 PM
- How to stream Rams vs. Falcons in Week 7 Today 12:00 PM
- Billie Eilish fans think they figured out who stole her ring Today 11:32 AM
- ‘Give me candy’: Hailey Bieber mocked for defense of celebrating Halloween as a Christian Today 10:28 AM
- Aaron Paul predicted Jesse Pinkman’s fate on Reddit years ago Today 8:53 AM
- Netflix’s ‘Eli’ is a satisfyingly nasty blend of haunted houses and medical horror Today 7:00 AM
- Why 8chan’s founder is fighting to keep the infamous message board dead Today 6:30 AM
- How to stream NFL Sunday Ticket without DirecTV Today 5:00 AM
Last month, an egg became the most-liked photo on Instagram ever—in just nine days, to boot. The egg has over 52 million likes, surpassing the 18 million likes on Kylie Jenner’s photo of her daughter, Stormi Webster, in which she revealed the child’s name.
The egg made its debut outside of Instagram after the Super Bowl to talk about mental health in a video released by Hulu.
“Recently, I’ve started to crack,” the egg says in the commercial as it cracks completely. “The pressure of social media is getting to me. If you’re struggling too, talk to someone.”
The video ends by directing viewers to the nonprofit Mental Health America.
The creators of the egg’s account, named Eugene, told the New York Times that mental health is the first of several causes that the egg will stand for.
“People have fallen in love with this egg, and Eugene the egg wants to continue to spread positive messages,” Alissa Khan-Whelan, one of the people working on the egg’s social media accounts said.
Most on social media applauded the wholesome video and the campaign to spread mental health awareness.
oh my god the hulu world record egg reveal is so wholesome— Sarah (@sar_josephine) February 4, 2019
The World Record Egg episode on @hulu is a minute long of a great message. Highly recommend watching it. Props to Hulu and this egg.— Jevan Dass (@JevanDass) February 4, 2019
The egg has only been around for about a month and already has set a world record and starred in a Super Bowl ad. I can’t wait to see what it does next.
Gabrielle Sorto is an Atlanta-based freelance writer covering culture, lifestyle, and news. Her work has appeared in CNN, Teen Vogue, INSIDER, and Vice. She can usually be found writing with an overpriced coffee in hand or hanging out with her dog, Rihanna, who is named after exactly who you think.