Instagram fitness gurus Cassey Ho, Amanda Bisk, and Hannah Bronfman

@hannahbronfman/Instagram @amandabisk/Instagram @blogilates/Instagram Remix by Jason Reed

Meet the most talked-about fitness gurus on Instagram

Hit follow, be inspired, and get fit.


Kristen Hubby


Posted on Jan 30, 2018   Updated on May 22, 2021, 2:54 am CDT

If you’re looking to get in shape, start by following these Instagram fitness gurus, whose signature workouts, clean-eating tips, and occasionally intimidating gym selfies. will offer you plenty of motivation. Fitness enthusiasts like Kayla Itsines and Cassey Ho have turned their passion for healthy living into a career on Instagram, offering millions of loyal followers the opportunity to get a sweat without the cost of a personal trainer (remember sweating in front of the TV to Billy Banks’ Tae Bo VHS?).

To keep your fitness routine fresh, we’ve gathered the most inspiring and motivational fitness and health accounts on Instagram that deserve a follow. Your butt will thank us.

The most popular Instagram fitness gurus

1) Kayla Itsines | 8.6 million followers

fitness models Instagram : kayla itsines
Screengrab via kayla_itsines/Instagram

If you’ve ever taken the trainer’s online courses, you’re probably still struggling to make it up the stairs. Kayla Itsines created her out workout routine series to help followers get the washboard abs of their dreams. Itsines posts short videos of her workouts and photos of her followers’ progress for powerful motivation. Her guided workout app, Sweat, is consistently ranked as one of the top fitness apps and regularly updated with new gym routines.

2) Rachel Brathen | 2.1 million followers

fitness models on instagram : rachel brathen
Screengrab via @yoga_girl/Instagram

A mother and yogi, Rachel Brathen is a health enthusiast and the host of her podcast From The Heart: Conversations with Yoga Girl. Brathen posts mommy updates and yoga tips.

3) Joe Wicks | 2 million followers

fitness instagram : joe wicks
Screengrab via @thebodycoach/Instagram

Joe Wicks, also known as “The Body Coach,” posts inspirational workout videos and healthy recipes. Wicks has his own cookbook and shares his hilarious “Lean in 15” clips that breakdown simple recipes in 15 seconds.

4) Cassey Ho | 1.4 million followers

instagram fitness models : cassey ho
Screengrab via @blogilates/Instagram

An upbeat and motivational pilates trainer, Cassey Ho won’t settle for anything less than success. Ho is the founder and creator of POP Pilates and PIIT28, a workout series she uploads for free on her YouTube channel, and her Instagram feed is just as motivational as it is aesthetically pleasing.


5) Sjana Elise Earp | 1.4 million followers

fitness models on instagram : sjana elise
Screengrab via @sjanaelise/Instagram

A yogi who will make you head straight to the mat, Sjana Elise Earp is a YouTuber and blogger makes handstands look effortless. Also, be prepared to catch a case of wanderlust from her posts.

6) Anna Victoria | 1.3 million followers

fitness girls instagram : anna victoria
Screengrab via @annavictoria/Instagram

The creator of Fit Body Guides, Anna Victoria makes sure her followers eat right and receive the motivation they need to achieve their lifestyle goals. Victoria also isn’t afraid of sharing a few selfies every now and then, in between artful health food pics.

7) Karena Dawn and Katrina Scott | 1.2 million followers

fitness models on instagram : karena dawn katrina scott
Screengrab via @annavictoria/Instagram

Two best friends Karena Dawn and Katrina Scott founded Tone It Up, a community of women who empower each other to reach their personal health and fitness goals. The power duo’s Instagram account focuses on daily detoxes to workout routines linked out to their YouTube channel.

8) Amanda Bisk | 697,000 followers

fitness girl instagram : amanda bisk
Screengrab via @amandabisk/Instagram

A former Australian pole vaulter, Amanda Bisk has shifted her focus to exercise physiology and the art of yoga. Bisk strikes poses in her home or on the beach and shares daily inspiration or tidbits about her life.

9) Keisa Keranen | 637,000 followers

fitness models on instagram : Keisa Keranen
Screengrab via @kaisafit/Instagram

From the gym to the mat at home, Keisa Keranen shares her exercise routines that are friendly to fitness enthusiasts of all levels.

10) Natalie Jill | 505,000 followers

fitness models : natalie jill
Screengrab via @nataliejillfit/Instagram

A best-selling author and trainer, Natalie Jill shares her workout tips and tricks as motivation to hit the gym. Jill shares her unique workouts to Instagram, which she claims will give you “radical results.”

11) Jeanette Jenkins | 435,000 followers

fitness instagram : jeanette jenkins
Screengrab via @msjeanettejenkins/Instagram

Jeanette Jenkins is a Hollywood nutritionist and trainer whose big into weights. If you follow her, you’ll be one step closer to those washboard abs.

12) Hannah Bronfman | 417,000 followers

fitness models on instagram : hannah bronfman
Screengrab via @hannahbronfman

An Adidas “It Girl” by day and DJ by night, Hannah Bronfman makes working out and eating healthy look easy. Bronfman frequently shares her workout routines and health and beauty tips daily, all while looking fashion-forward. Peep her stories to keep up with her New York City errands and appointments.


13) Tanya Poppett | 366,000 followers

fitness models on instagram : tanya poppett
Screengrab via @tanyapoppett/Instagram

An Austrailian trainer and Adidas Ambassador, Tanya Poppett is a fitness enthusiast who shares her workouts directly to Instagram. Poppett also hosts meetups around the world so her followers have a chance to break a sweat with her.

14) Jess Amyn | 354,000 followers

fitness models instagram : jess amyn
Screengrab via @mynameisjessamyn/Instagram

Jess Amyn can strike a yoga pose no matter where she’s at. An author and podcast host, Amyn empowers her followers through posts on body positivity, personal journeys, and tips on how to lead a healthy lifestyle.

15) Faya Nilsson | 127,000 followers

fitness models on instagram : faya nilsson
Screengrab via @fitnessontoast/Instagram

Faya Nilsson is a lifestyle blogger that fuses fitness and fashion across her profile. Nilsson talks about the benefits of incorporating certain foods into diets, the latest fashion trends, and shares her workout routines so followers can achieve the body they want.

Editor’s note: This article is regularly updated for relevance.

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*First Published: Jan 30, 2018, 5:30 am CST