Screengrab via Periscope

Wingstop gets roasted to a crisp during its National Chicken Wing Day Periscope auction

'Lemon pepper is so weak.'

 

Kristen Hubby

Internet Culture

Published Jul 29, 2016   Updated May 26, 2021, 9:09 am CDT

In honor of National Chicken Wing Day, Wingstop is streaming a live auction all day for various prizes on Periscope, and users are trolling the hell out of it.

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It’s called Thump by Wingstop, and totally forces users to interact by “thumping”—or tapping— the screen where hearts appear. The person with the most thumps wins the prize, but that’s not even an incentive for trolling chicken wing enthusiasts.

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The innovative marketing campaign backfired as the chicken wing restaurant got roasted instead of being the one doing the roasting. Users complained throughout the live stream, saying the system is rigged and that the wings suck anyway. 

Screengrab via Periscope

Screengrab via Periscope

Screengrab via Periscope


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Screengrab via Periscope

 

Screengrab via Periscope

Screengrab via Periscope

Screengrab via Periscope

It’s OK, Wingstop. Sometimes you just can win—rigged system or otherwise.

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*First Published: Jul 29, 2016, 5:29 pm CDT