Vidcon 2022 recap

Photo by Daysia Tolentino

VidCon: Content is high-stress work. Here’s how creators found balance after years of burnout

From OGs to the new gen of TikTok stars, the creator space is more professional than ever.


Daysia Tolentino

Internet Culture

Posted on Jun 28, 2022   Updated on Jul 26, 2023, 6:04 pm CDT


This story was originally published on Passionfruit.

With the creator economy booming and platforms like TikTok making social media stars overnight, it’s clear that anyone can be a creator. But the main issue impacting the space is how creators can build sustainable careers for themselves. Content creation, as a job, comes with its own issues, including struggling against algorithms, finding an engaged audience, getting paid fairly, fighting burnout, and maintaining healthy boundaries. 

And in the three years since the last in-person VidCon, the creator space has changed substantially.

During the height of the coronavirus pandemic, the amount of talent exploded, with TikTok and Twitch producing countless new stars and trends. While each platform has its unique challenges, seasoned creators across the industry still have universal knowledge to impart on green influencers. This unique blend of perspectives gave compelling insights into what it’s like to operate in the creator economy this weekend in Anaheim, California.

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*First Published: Jun 28, 2022, 7:27 am CDT