The artist formerly known as Twitter: The social network is now just a logo

Twitter's new logo eschews text for its now ubiquitous icon.

 

Kris Holt

Internet Culture

Published Jun 6, 2012   Updated Jun 2, 2021, 4:09 pm CDT

Twitter’s now such a big deal it’s not even Twitter. It’s just a logo.

Featured Video Hide

The company’s new icon consists of a much simpler bird design and will stand by itself as the symbol of Twitter. In other words, the word “Twitter” has been dropped from the branding. No text appears on the logo, not even the lowercase “t” the company was using for a while.

Advertisement Hide

As creative director Doug Bowman explained in a blog post, the logo stems from Twitter’s love of birds, simple design, and working within design constraints.

The concept of your interests, ideas, and networks interacting with each other is represented by the three sets of overlapping circles that comprise the logo. A flying bird also represents freedom and possibility, Twitter said.

What’s particularly interesting about this is that Twitter is now so ubiquitous, and Larry the Bird so recognizable, that the company thinks ordinary people will see the logo and instantly make the connection to the company. While Twitter’s peers like Google and Facebook predominantly use lettering in their logos, the community is now shooting for Apple-esque iconography in its branding.

 

Advertisement Hide

Photo via YouTube

Share this article
*First Published: Jun 6, 2012, 2:09 pm CDT