Sur La Table is selling the quintessential holiday ornament for millennials: a glass piece of avocado toast. It’s $17, which costs a little more than an edible piece of avocado toast (depending on where you go). This is the second year the retail company is selling the item after it was launched with “strong success” last year, said Natalie Rodgers, a spokeswoman for Sur La Table.
“Our exclusive ornaments that we bring in every year are developed based on emerging food trends we see in the marketplace and culinary scene,” she said.
Of course, this year avocado toast is more relevant than ever. In May, Australian real estate developer Tim Gurner said that millennials can’t afford homes because they spend money on items like avocado toast. He was roasted online by millennials who pointed out that regularly buying avocado toast, or similar brunch items, doesn’t add up to the cost of a home. Now avocado toast is a punch line. It’s the food item we love to make fun of, even though we love eating it.
On Twitter, one woman joked that we have a new reason to not afford homes: because we are buying avocado toast ornaments.
Most the of recent Twitter reactions to the ornament have been positive. People actually want to buy it.
Money very well spent 🥑👌 https://t.co/XSEWEkdjRp
— Naughty Avocado (@nortyavocado) November 17, 2017
bc i'm totally buying this https://t.co/rCJrrCJp4a
— Supa Pancakes (@jessicapancakes) November 17, 2017
Going to buy this and, each year, place it on the tree ceremoniously in honor of the latest industry I helped kill https://t.co/wvsADzL27J
— Cailley (@cailleyerin) November 16, 2017
On the Sur La Table website, the answers to the company’s question “Why did you choose this?” are pretty great.
One woman wrote, “it’s a gift. My daughter loves avocado toast — it’s such a Millennium thing!”
Another person wrote, “I’m a Millennial that just bought a house this year, and this seemed like the perfect annual ornament to commemorate this year bc I’m snarky.”
May all your holiday ornaments this year reference the internet.