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Being clever on Twitter seems to be a never-ending job for fast food chains. Wendy’s, for instance, is especially savage. But it’s not always easy to hit the mark.
“In 2017 we subbed, we loved, and we sub-loved. All in all, pretty good year,” the tweet says.
In 2017 we subbed, we loved, and we sub-loved. All in all, pretty good year.— SUBWAY® (@SUBWAY) December 28, 2017
“Subbing” can mean all kinds of things. It can, for instance, refer to what a substitute teacher, or really anyone filling in for someone else’s job, does. It can be a sandwich. But once you combine “sub” with “love”— and especially “sub-love”—it’s not a far stretch to start thinking about the more erotic definition.
People on Twitter reacted like the tweet had sexual connotations.
how many times do you recieve dom jokes per day and do they ever get tiring— ★★ maple ★★ (@lighttrax) December 28, 2017
I love subbing. It's all I can do every day. I'm a daily subber. Subbing is my life— bappy new yeen (@EmoJortsGirl) December 28, 2017
Subway... oh... oh no...— WakWar (@WakWar) December 28, 2017
as a subber, thank you so much— happy new yearaffe (@aikii) December 28, 2017
Reconsider this tweet.— Elon Musk(y husky) (@puppysona) December 28, 2017
Subway replied to some of the tweets as if its account is run by a grandma who has no idea what people are talking about.
Subbing is our life too— SUBWAY® (@SUBWAY) December 28, 2017
this is a family friendly account ok— SUBWAY® (@SUBWAY) December 28, 2017
Although maybe the company does know, and it’s just trolling?
*adds tally to big chalkboard*— SUBWAY® (@SUBWAY) December 28, 2017
ANOTHER ONE, BOYS
Some people used the tweet to talk about entirely different issues.
In 2017 you made me jobless smh— Lise Johanne holtet (@lisejohanne) December 28, 2017
This is a subtweet— Ramzy (@ramzythemd) December 28, 2017
And SUBstituted soy for for protien— CMColligan (@wanderthru) December 28, 2017
The verdict is still out on what Subway intended with the tweet. Maybe whoever is running their account was sleepy and just tried to cram the word “sub” into a tweet about the new year.
Or maybe—just maybe—Subway has been a very naughty restaurant this year.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.