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Spirit Airlines joins the Mile-High Club with a $69 fare deal
Spirit Airlines goes hard on innuendo with its latest promotion.
I can’t believe we had to wait this long for an airline to launch an ad campaign based on a specific sexual position, but Spirit Airline just delivered. The quirky low-cost carrier now has 69 planes in its fleet, so it’s offering $69 round trips to select destinations.
“It’s our favorite number—ever since we were 12 and found that magazine under our brother’s bed (the one with the fantastic articles),” the ad reads. “#69 is perfect: just the right size, with a cockpit that’s in your face (because it’s bright yellow). Use your mouth to spread the word.”
(I’m speculating here, but similar promotions might include Chipotle’s “Mission-ary”–style double burrito and IKEA’s “Reverse Cøwgirl” nightstand, though brands often shy away from oral-related marketing stunts.)
In comments to Fox, Spirit spokesman N. Paul Berry said that it’s not unusual for Spirit to run such advertising: “Spirit isn’t your typical airline,” he wrote. “In most cases, different means saving our customers a lot of money on their air travel. When it comes to advertising, different means we don’t spend a lot of money on advertising—because that just increases fares.”
There you have it: Take away the PR budget and everything reverts to bawdy jokes from seventh grade. The sooner we all drop down to this level, the happier everyone will be.
Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions, and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'