Article Lead Image

Time Warp in style with this new ‘Rocky Horror Picture Show’ cosmetics collection

Shut up and take our money!


Lisa Granshaw

Internet Culture

Posted on Sep 3, 2014   Updated on May 30, 2021, 4:00 pm CDT

Who can forget the bright red lips and bold eyeliner of The Rocky Horror Picture Show? The film’s iconic style is such a signature part of the classic that it was only a matter of a time warp before someone decided to launch a cosmetics line inspired by it. 

Now thanks to MAC Cosmetics partnering with Twentieth Century Fox Consumer Products, that collection is here and arriving just in time for Halloween.

To commemorate the 40th anniversary of the film, MAC has created a 21-piece makeup line that, according to a statement, will include “an outrageous collection of hues and products specially designed to recreate the looks of your favorite characters from Richard O’Brien’s cult classic film.” The collection will feature lipsticks, lip pencils, lashes, glitter, eye shadow, blush, and more ranging in price from about $17.50 to $44. The line looks like it will appeal to anyone wanting to wear the bold Rocky Horror looks as well as anyone who wants to make their reference to the movie a bit more subtle.

Following in the tradition of past MAC lines, this collection will first be available online Sept. 29 before being available in MAC stores starting on Oct. 2. To say that Rocky Horror fans are excited about the news may be an understatement. The collection was announced yesterday and a post shared on The Rocky Horror Picture Show Official Fan Club Facebook page has already exploded. On Twitter fans were also eager to get their hands on the products.

MAC have created a Rocky Horror Picture Show line in time for Halloween, the one sentence that will instantly destroy my student loan 💄xoxo

— Stacey Middleton (@legallystace) September 3, 2014

Rocky Horror line for Mac more like goodbye money I didn’t have

— Cassidy (@cassitea) September 3, 2014

I still can’t believe they’re doing a rocky horror picture show MAC line. It’s perfect 🙆 #cantwait #moremakeup

— Jen (@Je_iece) September 3, 2014

MAC is releasing a Rocky Horror Picture show line in October. And I must have it. All.

— Andrea Garcia (@AKGarcia331) September 3, 2014

This collection follows MAC’s latest pop culture collaboration focusing on The Simpsons’ Marge Simpson. According to Refinery29, the line will include some product names rivaling Marge’s “Beehive Blue” such as Lipstick in Frank-N-Furter, Nail Lacquer in Bad Fairy, and a Riff-Raff Eye Palette.

MAC Cosmetics may have a history of releasing pop culture-inspired makeup lines, but by creating a line from a film with such a huge cult following it’s truly making a name as a must-visit option for anyone looking for fandom-inspired cosmetics. If they can pull off a Rocky Horror Picture Show line, who knows what cult hit they’ll try next?

H/T The Nerdist | Photos by MAC Cosmetics via The Rocky Horror Picture Show Official Fan Club/Facebook

Share this article
*First Published: Sep 3, 2014, 7:41 pm CDT