Article Lead Image

Photo via Niantic

Pokémon Go tries to woo back players with Valentine’s Day event

Is Pokémon GO... back?


Audrey Browning

Internet Culture

Posted on Feb 8, 2017   Updated on May 25, 2021, 1:14 am CDT

Yes, Pokémon Go is still a thing, and it’s celebrating Valentine’s Day with an upcoming in-game event.

In kindred spirit with many of the single folks preceding V-Day, Niantic aims to woo new players and draw back old ones by adding temporary incentives to play again. Since the game runs off of experience points and collecting creatures, the Valentine’s Day event will make it easier to do both of those things.

Usually lures used to draw in nearby Pokémon last 30 minutes. The event will allow them to bring in creatures for six hours—12 times the usual duration.

In addition to the lures, certain Pokémon will be more common or even more likely to hatch from eggs. Specifically, you’ll see more pink Pokémon such as Chansey, Clefable, and Porygon.

Buddies—the special Pokémon that walk with you—will gain double candies during the event. Candies are used to level up the Pokémon.

Whether or not the event will successfully bring players back in is yet to be seen. The event starts at 11am PT today and ends at 11am PT Wednesday, Feb. 15.

Share this article
*First Published: Feb 8, 2017, 2:10 pm CST