Niyi Fagbemi in front of red travel doodle background Passionfruit Remix

balabolka/Shutterstock Theniyifagbemi/YouTube (Licensed) by Caterina Cox

Videographer Niyi Fagbemi discusses his niche, how he monetizes, and his advice for Nigerian creators

‘One thing I’m really passionate about is being able to change the mindsets of people when it comes to how they view Nigeria.’


Edikan Umoh

Internet Culture

Posted on Apr 6, 2023   Updated on Jul 26, 2023, 5:36 pm CDT


This story was originally published on Passionfruit.

We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.

This week, we spoke with Niyi Fagbemi, a travel and lifestyle creator that uses videography to show the beauty of Nigeria. Niyi has over 185,000 followers across Instagram, TikTok, and YouTube.

From documenting the life and beauty of the Calabar Festival to filming an aerial view of the biggest floating slum in Africa, Fagbemi’s goal is to showcase Africa’s uniquities and to document Nigerian stories. Fagbemi also collaborates with international corporations, such as the United Nations Development Programme (UNDP) and the United Bank of Africa (UBA), to tell meaningful long-form video stories about his home country.

Niyi attributes his career growth to his passion for finding beauty in Nigeria. In an interview with Passionfruit, Fagbemi spoke about his art and described his favorite projects to work on. He also discussed his monetization strategies, favorite filming equipment, his unique challenges as a Nigerian creator, and his advice for other up-and-coming creators.

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*First Published: Apr 6, 2023, 12:43 pm CDT