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Myspace prepares for yet another relaunch

After being purchased by Specific Media last June, the company is taking steps to prepare for a brand relaunch later this year. 


Kris Holt

Internet Culture

Posted on May 22, 2012   Updated on Jun 2, 2021, 4:49 pm CDT

Myspace has gone through more changes than Lady Gaga at a bad awards show.

After being purchased by Specific Media last June, the company is readying itself for a brand relaunch later this year. That’s despite the site going through some big changes just a few months ago, with the addition of a music player and Myspace TV.

Specific Media has spoken with a number of public relations agencies, with the goal of starting a formal pitch process, perhaps in a bid to bring more high-profile advertisers on board.

“Myspace will look to roll out consumer-facing activity towards the end of this year, at which time we’ll most likely undertake a formal pitch, but nothing is happening at this time,” Rikki Webster, Specific Media’s senior communications manager for Europe, told PRWeek.

Over the last couple of years, Myspace has been attempting to refocus itself as an entertainment destination rather than a social network. The site has always had a strong music component, and Justin Timberlake, who now holds a stake in Myspace, is apparently eager to focus on artists’ creativity.

Data from comScore suggests Myspace had 34.9 million unique U.S. visitors in May 2011, less than half the 75.9 million unique visitors it saw in December 2008. However, the site received a boost earlier this year when it revealed it had a million new users in the space of two months.

Facebook might be the dominant presence on the Web, but Myspace has at least one thing going for it: users hang around longer than they do on Google+.

Photo via YouTube

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*First Published: May 22, 2012, 12:27 pm CDT