- Lucasfilm announces new franchise of ‘Star Wars’ tie-in books and comics 8 Years Ago
- YouTube yanks revenue from controversial star who faked his girlfriend’s death 8 Years Ago
- Facebook can ignore misleading political ads. This Democrat wants to change that Today 9:08 AM
- How to watch tonight’s South Carolina 2020 Democratic presidential debate Today 8:41 AM
- What exactly is ‘too adult’ for Disney+? Today 7:02 AM
- How tall is Michael Bloomberg? Today 6:30 AM
- The ’24 hours to respond’ meme holds celebrities to a higher standard Monday 8:46 PM
- Twitter users miss the kids who walked in on their dad’s interview Monday 8:40 PM
- ‘The Thing About Men’ Twitter hashtag is full of sarcasm and misogyny Monday 7:27 PM
- This woman said Hillary Clinton losing the 2016 election gave her PTSD, and people are furious Monday 6:45 PM
- Vanessa Bryant files a lawsuit against helicopter company after deaths of Kobe and Gianna Monday 5:49 PM
- Michael Jordan cries at Kobe Bryant memorial, jokes about creating a new meme Monday 4:43 PM
- Woman’s boyfriend says it’s him or the frogs—Reddit says choose the frogs Monday 4:22 PM
- Greyhound buses will no longer allow Border Patrol checks Monday 4:04 PM
- ‘Eat Them To Defeat Them’ is oddly about vegetables—not about eating the rich Monday 3:26 PM
Myspace prepares for yet another relaunch
After being purchased by Specific Media last June, the company is taking steps to prepare for a brand relaunch later this year.
Myspace has gone through more changes than Lady Gaga at a bad awards show.
After being purchased by Specific Media last June, the company is readying itself for a brand relaunch later this year. That’s despite the site going through some big changes just a few months ago, with the addition of a music player and Myspace TV.
Specific Media has spoken with a number of public relations agencies, with the goal of starting a formal pitch process, perhaps in a bid to bring more high-profile advertisers on board.
“Myspace will look to roll out consumer-facing activity towards the end of this year, at which time we’ll most likely undertake a formal pitch, but nothing is happening at this time,” Rikki Webster, Specific Media’s senior communications manager for Europe, told PRWeek.
Over the last couple of years, Myspace has been attempting to refocus itself as an entertainment destination rather than a social network. The site has always had a strong music component, and Justin Timberlake, who now holds a stake in Myspace, is apparently eager to focus on artists’ creativity.
Data from comScore suggests Myspace had 34.9 million unique U.S. visitors in May 2011, less than half the 75.9 million unique visitors it saw in December 2008. However, the site received a boost earlier this year when it revealed it had a million new users in the space of two months.
Facebook might be the dominant presence on the Web, but Myspace has at least one thing going for it: users hang around longer than they do on Google+.
Photo via YouTube
Based in Montreal, Kris Holt has been writing about technology and web culture since 2010. He writes for Engadget and Tech News World, and his byline has also appeared in Paste, Salon, International Business Times, Mashable, and elsewhere.