Mr Beast holding chocolate bars in front of pink to blue vertical gradient background Passionfruit Remix

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MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart

While some fans pitched in to help, others were angry about how unpaid labor is often part of the creator economy experience.


Patricia Grisafi

Internet Culture

Posted on Mar 7, 2023   Updated on May 31, 2023, 10:50 am CDT


This story was originally published on Passionfruit.

Feastables, a snack company launched last year and helmed by none other than Jimmy Donaldson—aka YouTube stunt, tech, and philanthropy sensation MrBeast—drew controversy on Mar. 3, 2023, after Donaldson tweeted a request to his followers asking them to fix up the displays of his product at Walmart stores. 

“I need your help! Next time you see Feastables in Walmart (and soon to be new retailers) if you could clean up the presentation and make it look better that’d make me very happy. I’m building a team to do this routinely, just need help in the short term,” he tweeted. 

Feastables, which has its own Twitter account, shared that fans who spruce up the displays are eligible to enter a contest to win $5,000. Just submit a before and after “shelfie” to be considered. 

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*First Published: Mar 7, 2023, 3:31 pm CST