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The Morning GIF: Burn, baby, burn

When DIY goes WTF


Lorraine Murphy

Internet Culture

Here at the Daily Dot, we swap GIF images with each other every morning. Now we’re looping you in. In the Morning GIF, we feature a popular—or just plain cool—GIF we found on Reddit, Canvas, or elsewhere on the Internet.

Do it yourself! It’s the cry of the independent American: Why pay some specialist an exorbitant amount when anyone with common sense and six weeks of experience at being potty trained can figure this shit out on their own?

And there, my friends, you have the ethic behind the YouTube guru. And the YouTube guru is a recipe for disaster.

In this case, do it herselfer Tori Locklear was simply trying to shepherd a generation of girls into the sophisticated ways of hot iron sausage curls à la Kate Middleton, when she suddenly and very inadvertently went all Michael-Jackson-in-a-Pepsi-commercial incandescent. Fourteen million views later, she’d realized that while competency will get you a moderate following, epic failure of the scalp-singeing variety will bring you immortal fame.

After burning off a lock of her long blonde tresses on the pitiless anvil of the curling iron, Locklear pulled a face worthy of Alicia Silverstone in Clueless, put on her Big Girl Panties, and uploaded the video to YouTube. For brazenness alone, never mind the 130,838 notes, she deserves to be our Morning GIF.

Braids, people, I’m telling you.

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