This story was originally published on Passionfruit.
Mom influencers often make headlines for portraying an unrealistic lifestyle or suggesting outrageous must-have products. Alyce Chan never dreamed she’d take on the mom influencer label when she logged onto Instagram for the first time in 2017.
Before that, she had paused doing comedy live to be a stay-at-home parent for three years. She desperately missed going on stage and telling jokes in front of an audience. Doing that was her creative outlet, and she missed the fulfillment it gave her.
She decided to write down jokes on paper and share them on Instagram with other parents. She never thought that her account, which had just 250 followers, would take off and land her the title of mom influencer.
But that’s precisely what happened. After meme and parenting accounts started sharing her posts, her following grew quickly.
Today, she has over 150,000 followers on Instagram and has worked with brands like Dasani, See’s Candies, Natalie’s OJ, and more. Brands pay her to create reels for them and post them on her platform.
Chan told Passionfruit more about how she became a mom influencer and monetized her account. These are her top tips for other mom influencers on Instagram or TikTok.