Mikayla Nogueira 3 up in front of blue to green gradient background Passionfruit Remix

Grapho Mind/Shutterstock @mikaylanogueira/TikTok (Licensed) by Caterina Cox

‘Why aren’t influencers honest anymore?’ Mikayla Nogueira accused of misleading viewers with false lashes in sponsored mascara TikTok

'The tendency of the beauty industry is emotionally driven consumption.'


Charlotte Colombo

Internet Culture

Posted on Jan 26, 2023   Updated on Jul 26, 2023, 5:44 pm CDT


This story was originally published on Passionfruit.

Beauty influencer Mikayla Nogueira is embroiled in another TikTok controversy after viewers accused her of using false eyelashes in a video designed to advertise a specific mascara.

In a sponsored TikTok posted on Jan. 24, 2023, which now has over 15.4 million views, the makeup artist, who recently came under fire for saying her job as an influencer was difficult, partnered with L’Oréal to promote the brand’s Telescopic Lift Washable Mascara.

“This literally just changed my life,” she says, applying a first coat of mascara to one eye. The clip then cuts after she says she’s going to apply a second coat, with the influencer then reappearing with significantly longer and fuller lashes.

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*First Published: Jan 26, 2023, 2:21 pm CST