- Freddie Prinze Jr. will straight-up school you about the Force don’t @ him 4 Years Ago
- Woman hosts Instagram funeral after she ‘killed’ $102K in student debt 4 Years Ago
- YouTube beats Netflix as go-to streaming platform for teens 4 Years Ago
- The tallest man in America posts emotional YouTube video from hospital room Today 11:31 AM
- Nintendo Switch subreddit implodes amid Hong Kong protests Today 11:14 AM
- Biden yelling at Warren becomes relatable workplace meme Today 10:33 AM
- Tulsi Gabbard was conservatives’ favorite debater Today 10:07 AM
- ‘Rogue One’ co-writer to direct several episodes, write the pilot for Cassian Andor series Today 9:50 AM
- ‘The Two Popes’: Anthony Hopkins and Jonathan Pryce shine in Netflix’s pope comedy Today 8:57 AM
- AOC, ‘Squad’ to endorse Bernie Sanders Today 8:44 AM
- ‘Ghosts of Sugar Land’ explores what happens if your friend joins ISIS Today 7:00 AM
- Andrew Yang upset porn fans with his criticism of Bing Tuesday 10:34 PM
- Kamala Harris really wants Trump kicked off Twitter Tuesday 10:22 PM
- Bernie Sanders jokes he didn’t use medical marijuana before tonight’s debate Tuesday 9:47 PM
- Tulsi Gabbard says she’s not a Russian asset—which is just what a Russian asset would say Tuesday 9:20 PM
Even if you don’t think you know who Qiaodan is, you almost certainly do—because that’s basketball legend Michael Jordan‘s name in Chinese. The problem for Jordan, however, is that there’s a Chinese company that goes by the name of Qiaodan Sports, which is making his quest to copyright his name in China more difficult than he expected.
Jordan has sued the company for using his Chinese surname and his No. 23 jersey in order to sell its memorabilia, for not getting his permission to do so, and for not paying him. This seems like it would be an open-and-shut case. After all, as Yahoo Sports points out, “This business name is equivalent to ‘Michael Jordan Sports.'”
Except it won’t be that easy for Jordan and his lawyers. The Beijing Municipal High People’s Court recently ruled against Jordan, meaning the company can continue to use his name and his No. 23 jersey. Now, Jordan and his lawyers are taking their case to China’s highest court.
Making matters even more interesting, Qiaodan Sports sued Jordan for $8 million in 2013 for damaging the company’s reputation, leading us to believe that Qiaodan Sports definitely knows who Qiaodan is.
The company has more than 5,700 stores scattered throughout China. When Jordan originally brought his lawsuit in 2013, he asked for just $183,000, which he then planned to donate to the growing sport of basketball in China.
Here’s what Jordan thinks of Qiaodan, which reportedly takes in $476 million annually.
And here’s even more of Jordan’s side, via his own website dedicated to the case:
Photo via Jason H. Smith/Flickr (CC BY 2.0)
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.