Local commercials are bad. But local commercials are supposed to be bad—that’s the appeal.
Take for instance this David Lynch-esque ad featuring a silent frog that is somehow less creepy than the actual human being on-screen.
These commercials usually have no budget and are thought up by the people who work at the store while they drink too many Applebee’s dollaritas, so no one should expect too much.
But it must have been a particularly crazy night for the people at Miracle Mattress in San Antonio, who first decided that it was a great idea to have a “Twin Towers Sale” to commemorate the anniversary of the Sept. 11 terror attacks—and then made this commercial.
(Also: A king-sized mattress for the price of a twin? Are they nuts?)
The real miracle is that multiple people decided this was going to be fine. You think at some point, during the planning, filming, editing, and posting of this video, someone would have said, “Guys, it occurs to me that some people might find this offensive, also we’re in Texas where I think preschoolers are legally required to carry firearms, maybe we should just mention how cheap the mattresses are again.”
Even if that moment did occur, the lone voice of reason was stifled by someone who, clearly, had a creative vision.
The video was taken down and an apology was issued, but one look at the comments makes it clear that people are not having it.