LIFX, a lightbulb startup company that launched on Kickstarter, offers Wi-Fi-connected bulbs that can change color through an app. When the company received a complaint that a customer’s bulb had stopped working, it asked for video proof. The customer delivered—and then some.
The video below goes above and beyond. Not only does it have a classic soundtrack, but the customer also used a label maker, showing concern for production value and ingenuity. If nothing else, his video absolutely proved that the fancy bulb—which appears to be a White 800—had stopped working.
YouTube commenters were quick to point out that LIFX was being ridiculous with its request for video proof and should have simply asked that the bulb be sent back in exchange for a new one.
After many attempts so explain the situation to the onslaught of commenters, the customer, Eran C. Galili, ended up amending the video’s description to add the following message:
Update: After reading some comments – LIFX suggested I RMA the bulb before asking for the video.
When I told them I live overseas and shipping cost for the RMA is prohibitive, they suggested the video so they could send me a new bulb and cover shipping.
The video is currently sitting at over 700,000 views, so besides rampant and uninformed claims of poor customer service, the comments also include everything from the usual conspiracy theories to a gay slur directed at the uploader. In more lighthearted comments, people wondered whether the hand in the video was a Kevin Spacey cameo or not.