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Lady Gaga replaces Khloe Kardashian as Nurtec spokesperson—and fans have feelings

Was Gaga filming the Nurtec ad during her tour last year?

Photo of Audra Schroeder

Audra Schroeder

Lady Gaga in front of white background

Lady Gaga is a singer, actor, entrepreneur, and now a paid spokesperson for Nurtec.

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On Tuesday, the official Lady Gaga Instagram posted a paid ad for Pfizer‘s prescription migraine drug Nurtec, which touched on her personal struggles with migraines while still sounding very much like an ad.

“Ever since childhood, I’ve dealt with migraine pain. When I tried Nurtec® ODT (rimegepant) 75 mg for the first time, I’ll never forget wishing I had found it sooner,” the ad said. “That’s why I’m proud to partner with Nurtec ODT. 💜 We’re in this together … INTENDED FOR US AUDIENCES ONLY,” the caption read.

“The recession touches all,” said @yosoymichael.

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Khloe Kardashian was previously the Nurtec spokesperson, but Gaga is obviously a much more engaging personality, and has a bigger fanbase.

That made it much easier for fans to meme what would happen if they took the “Lady Gaga Nurtec.”

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The Nurtec ad features shots from a Lady Gaga concert, with many fans saying it’s from last fall’s Chromatica Ball Tour.

One fan posted a shot from a Sept. 10 Los Angeles stop that announced there would be a “commercial video recording” that night, but not what it was for.

Quite a few fans thought Gaga was announcing the Chromatica Ball live film today, until they saw the Nurtec logo.

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In March, more than 4 million units of the Nurtec 75mg tablets were recalled by Pfizer, because the packaging wasn’t child-resistant and posed a poison risk.

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